Social Media Executive in Potters Bar, England at Elizabeth Scarlett

At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another. By 2030, our goal is to have contributed over £2 million to wildlife conservation.

As our next Social Media Executive, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.

👩 Reporting to: Bethan | Social Media & Influencer Manager

📍 Location: London

🏙 Hybrid: 2 days per week in Potters Bar

📝 Employment type: Full Time

Organic Social is a primary driver of brand affinity, community engagement, and sustainable growth. As Social Media Executive, you'll take full ownership of day-to-day execution across our social channels (currently Instagram and TikTok), sitting at the heart of how ES shows up daily online.

Reporting to the Social & Influencer Manager, you'll work closely with the Influencer & Community Executive, and collaborate with the Brand and Creative teams, to bring campaigns, community, and platform-native content to life across every channel.

If you're a genuine "Swiss Army knife" - ideas-led, hands-on, and excited to own the calendar end-to-end rather than wait for direction, this role is for you:

• Real ownership and responsibility across Instagram and TikTok - not a "support only" role
• Exposure to the full social engine: organic content, community, influencer collaboration, and event content
• Clear progression toward Senior Social Executive or Social Media Manager
• A collaborative team that values quality, autonomy, and learning

This role is best suited to someone with solid platform execution experience for a brand who wants to deepen their content, community, and channel-growth skills before stepping into a Senior Executive or Manager role.

1. Own Social Channel Execution End-to-End

Take ownership of content planning, creation, scheduling, and publishing across Instagram and TikTok to ensure ES has a steady flow of fresh, relevant, platform-native content on each.

• Support the execution of the Organic Social strategy on Instagram in collaboration with the Social & Influencer Manager
• Manage feed, reels, stories, and highlights to ensure a cohesive brand presence on each platform
• Maintain consistent posting cadence, aligned with campaign priorities
• Stay ahead of trends, formats, features and emerging platforms, adapting content to what performs natively on each
• Proactively pitch new content ideas and even new channels (e.g. Pinterest) with a test-and-learn approach, rather than waiting to be asked

2. Lead Content Planning & Campaign Execution

You'll be a key creative contributor within the Social Squad, stepping in as a hands-on executor and creative contributor.

• Manage the organic social content calendar and ensure alignment with wider marketing campaigns
• Translate campaign messaging into platform-first storytelling, tailored to how each channel's audience actually consumes content
• Ensure a strong content mix across product, lifestyle, education, and community content on every channel
• Coordinate content from shoots, influencers, and UGC into a structured, cross-platform posting plan
• Brief channel-specific content needs for social shoots & our in-house creative team
• Ensure all content is reviewed and scheduled in line with the agreed plan before going live

3. Drive Community-First Content & Collaboration

Work closely with the Influencer & Community Executive to amplify UGC and creator content, keeping every channel rooted in real community conversation.

• Identify opportunities to re-share community content across stories and feed
• Support engagement initiatives such as polls, Q&As, and interactive formats
• Adapt content between platforms, e.g. reshaping influencer or shoot content for Instagram, and editing it natively for TikTok
• Ensure every channel reflects community conversations and brand values

4. Performance Monitoring & Optimisation

Track performance across channels, using insight to continuously sharpen what we make and where we put it.

• Share weekly insights and recommendations
• Identify high-performing content themes and formats, and where they should be prioritised
• Support monthly reporting and optimisation planning
• Feed insights back to help continuously shape the wider content strategy with the Social Media & Influencer Manager

Mindset:

• Collaborative and team-focused
• Creative and proactive
• Highly organised and detail-oriented
• Excited to learn, adapt, and take ownership across multiple platforms
• Entrepreneurial - pitches ideas and new channels proactively rather than waiting for direction

Must-have skills:

• Experience managing Instagram and/or TikTok for a brand (posting, content planning, engagement)
• Comfortable working hands-on across at least two social platforms, with willingness to build fluency in others
• Video editing skills (CapCut, Premiere, or similar) - essential for native TikTok content
• Excellent copywriting and visual storytelling
• Strong organisational and project management skills
• Ability to manage multiple campaigns, channels, and deadlines simultaneously

Experience:

• 2-3 years in social media, preferably managing Instagram and/or TikTok for a brand
• Lifestyle, beauty, fashion, or DTC brands preferred
• Backgrounds we value: Social Media Executive, Content Creator roles

Culture fit:

• Kind, collaborative, and uplifting
• Entrepreneurial and action-oriented
• Excited to join a purpose-led brand
• Comfortable in a fast-paced environment

Benefits

• Private medical insurance, health & wellbeing discounts, stress support
• Income protection (up to pension age)
• Life assurance (up to pension age)

Flexibility and time

• Hybrid working (minimum 2 days in-office)
• 24 days holiday plus bank holidays
• Up to 1 month “work from anywhere” in a ±2 hr timezone

Personal development

• Annual L&D budget (3% of salary)
• Annual summer retreat (e.g. 42 Acres in Somerset)

Team perks

• 60% team discount
• 25% friends and family discount code

Impact and ownership

• Ownership of Instagram and TikTok as core growth channels
• Working directly with our Social & Influencer Manager and the wider Brand team
• Direct contribution to building ES community, brand love, and to our £2M conservation mission

1. [Virtual - video call] Values / Mission Stage (Phone call), with: Kunjan (Hiring Manager)
2. [Virtual - video call] Technical & Mindset Interview (Video call), with: Bethan (Social Media & Influencer Manager)
3. [In person] Task + Role Skills Stage with Hiring Manager, with: Bethan & Robynn (Senior Brand Manager)
4. [In person] Team Fit & Culture meet with: Abi (Influencer & Community Exec)
5. [In person] Vision & Brand Ambassador Stage with Jonny (eCommerce Director) & Alex (CEO)

🌿 Ready to join a purpose-driven brand and help us scale joy and conservation impact?

Apply now and bring your talent to Elizabeth Scarlett.