Account Director - Singapore in Singapore at Amplify Activate Pty Ltd

About Amplify
Amplify is a global digital entertainment and creator agency operating at the dynamic intersection of talent, content, and culture. Founded and headquartered in Australia and now spanning the Asia Pacific, United States, and beyond, we set out to redefine entertainment for the modern world. We collaborate with the world’s biggest brands and top digital talent to craft original campaigns, live events, social commerce, and high-impact digital production that truly connect with audiences everywhere.

At our core, we give brands the ultimate advantage on social feeds by doing something simple yet transformative: we help them create like a creator. We’ve traded bland brand-speak for pure, platform-native authenticity, combining sharp global perspective with a down-to-earth, genuine spirit. Because we think like creators, we are creators, ensuring we stay endlessly curious, act boldly, and move at the speed of culture. Welcome to your creator era. Welcome to Amplify.

About the role

The Account Director sits in the Earn department and is responsible for leading account strategy, driving growth, and managing key stakeholder relationships across Singapore and broader SEA markets. Operating in a fast-paced, dynamic environment, this role requires at least 5+ years of experience in project management and client-facing functions. Deep expertise across major social platforms—specifically TikTok, Meta, and YouTube—is essential to crafting impactful, award-winning multi-market campaigns that deliver measurable business results.

What you'll do

• Team Leadership:
• • Lead, mentor, and manage a team of Account Managers executing always-on social media strategies with a strong focus on TikTok, overseeing creator outreach, content production, community management, and detailed reporting.
• Strategic Client Management:
• • Act as the primary point of contact for key regional clients across Singapore and SEA, leading internal and client whips, writing clear briefs, building trusted relationships with senior stakeholders, and directly presenting work to deliver exceptional service.
• Campaign Strategy & Execution:
• • Lead creative and strategic development for always-on channels and multi-market campaigns, leveraging deep expertise across TikTok, Meta, and YouTube to drive engaging regional campaigns.
• Pitching & Growth:
• • Assist in crafting compelling pitch decks and delivering presentations to clients, proactively identifying new media, content, and commercial expansion opportunities to grow regional revenues.
• Commercial & Financial Performance:
• • Achieve quarterly and annual sales revenue objectives while managing account financials—including budgeting, forecasting, and profitability analysis—and partnering with Finance to compile and sign off on complex RFPs aligned with APAC market goals
• Hands-On Execution:
• • Maintain an 'all-hands' approach given the team structure, handling a range of tasks from packing physical PR seating kits to presenting multi-market strategic pitches.
• Regional Travel:
• • Periodically travel to regional hubs (e.g., Kuala Lumpur, Malaysia) for face-to-face client meetings and localised presentations.

Skills & Experience

• 7+ years of experience in Client Services, with significant leadership responsibility.
• Proven multi-market APAC experience with deep expertise in digital media, influencer marketing, and multi-channel campaigns.
• Background in a major holding company or established creative agency, with a track record of building trusted relationships with senior stakeholders (Brand Managers, Media Directors, Procurement, and VPs).
• Demonstrated commercial acumen and financial literacy, with experience managing portfolio billings of $2M+ annually (preferably $3M+) and driving structural growth.
• Entrepreneurial mindset and hands-on drive, comfortable operating in a high-growth, lean environment without extensive junior support, willing to manage end-to-end execution from admin to strategy.
• Proactive problem solver who actively addresses client challenges, performs thorough analysis, and delivers actionable solutions to leadership.
• Demonstrated record of stable, long-term account management and client retention.
• Collaborative, ego-free team player who fits a supportive culture, values peer respect, and aligns with 'Celebrate the Wins' values.
• Genuine passion for digital culture and social media, with focus on TikTok, Meta, YouTube, and the creator economy.
• Exceptional storytelling, presentation, and communication skills across multi-market teams.
• Superb organisational and project management capabilities, capable of prioritizing multiple complex client streams simultaneously.
• Proficiency with modern collaboration platforms including Google Workspace, Slack, and Lark.

Life at Amplify

We move fast, back big ideas, and hold ourselves to high standards, all while keeping things down-to-earth, kind, and genuinely collaborative. Amplify is an energetic home for curious minds and bold thinkers who want true ownership over their work. We give sharp, ambitious people the freedom, clarity, and backing to craft a standout career and see the direct impact of their work on a global scale.

What You’ll Enjoy

• Big Impact: Work directly with premier creators and iconic global powerhouse brands on campaigns that define modern culture.
• Uncapped Trajectory: Build your career with total ownership, backed by clear, structured progression pathways to help you grow rapidly.
• Flexible Rhythm: Strike the right balance with a hybrid model, including one day a week to work from home.
• Time to Celebrate: Take a fully paid day off on your birthday to reset and celebrate you.
• Family Backing: Access up to 12 weeks of Paid Parental Leave to support you and your growing family.
• Holistic Support: Prioritise your well-being with dedicated, confidential EAP services designed to keep you feeling supported inside and outside of work.
• Social & Connection: We celebrate everyone’s contributions and reward the team with regular events, lunches, and overseas company offsites to keep us connected.