Sales Consultant in Rockdale, Illinois at Pritchard Auto Company

Worldwide Equipment Sales

The Sales Consultant is responsible for generating leads, building customer relationships, and guiding customers through the equipment purchasing process from initial contact to post-sale follow-up. This role serves as a trusted advisor to customers by understanding their business needs, providing product knowledge, and delivering an exceptional customer experience while achieving sales objectives.

• Greet and assist customers, providing knowledgeable, professional, and responsive service.
• Build and maintain strong customer relationships through proactive follow-up and ongoing communication.
• Identify customer equipment needs and recommend appropriate products and solutions.
• Generate and develop leads through customer outreach, networking, referrals, self-marketing, and social media.
• Manage customer appointments, inquiries, quotes, and sales opportunities in a timely manner.
• Maintain accurate and up-to-date customer and sales activity records in the Customer Relationship Management (CRM) system.
• Prepare and complete all sales documentation and contracts accurately and in accordance with company policies and procedures.
• Develop a thorough understanding of available inventory, product specifications, financing options, and industry trends.
• Coordinate with operations, service, transportation, finance, and other departments to ensure a seamless customer experience.
• Assist in maintaining a professional appearance of equipment inventory and sales areas.
• Conduct product demonstrations and inspections as needed.
• Follow all company policies, procedures, and safety requirements.
• Actively support and promote the company’s mission, vision, and core values in all interactions.
• Demonstrate flexibility and adaptability to changing customer needs, market conditions, and business priorities.
• Utilize a process-driven approach to manage sales opportunities and customer interactions effectively.
• Additional duties as assigned.

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Reports To: Sales Manager

• Strong interpersonal and relationship-building skills with a customer-focused mindset.
• Previous sales experience preferred; experience in heavy equipment, truck, machinery, construction, agricultural, or transportation industries is a plus.
• Excellent communication, negotiation, and problem-solving skills.
• Ability to manage multiple priorities, appointments, and customer accounts effectively.
• Self-motivated with the ability to work independently and as part of a team.
• Proficiency with CRM systems, Microsoft Office, and other business software applications.
• Willingness to learn product knowledge and stay current on industry trends and inventory offerings.
• Valid driver's license and an acceptable driving record.
• Strong organizational skills and attention to detail.
• Commitment to providing exceptional customer service throughout the sales process.

Worldwide Equipment Sales is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, sexual orientation, gender identity or expression, or any other protected characteristic under applicable federal, state, or local law.