Marketing Coordinator in Sioux Falls, South Dakota at Helpline Center

Oversee and coordinate marketing duties for the Helpline Center including but not limited to the design, planning, and execution of marketing and communication strategies.

• Oversee and maintain the organization’s digital marketing efforts including updating website content and maintaining a strong social media presence.
• Create and implement an annual marketing plan, which includes marketing and communication strategies. Oversee and coordinate all marketing efforts of the organization across South Dakota.
• Manage the organization’s branding and oversee continued regulation of brand standards. Establish and maintain a consistent corporate image and brand throughout all products, services, promotional materials, and events.
• Write and deliver press releases. Serve as organizations media liaison. Make public appearances and presentations as necessary to promote the organization.
• Create appropriate marketing materials that support fundraising and marketing efforts. Design work may be done internally or by an outside firm.
• Place advertisements with media outlets statewide and on organization’s social media platforms.
• Ensure staff follow specific agency branding and marketing guidelines.
• Design a quarterly agency e-newsletter that includes writing articles that vividly tell stories of the organization.
• Increase visibility of programs, services, events, and activities and maintain positive public relations with clients, media, and community members.
• Assist in promoting new and current programs.
• Oversee distribution of organization’s marketing materials to outside agencies and groups across the state.
• Work with various vendors to maintain adequate marketing materials and promotional items for the organization’s needs.

Bachelor’s Degree in Marketing, Graphic Design or a related field required

Minimum of 2 years of marketing and public relations experience preferred

Skills in Canva and Microsoft Office programs

Ability and knowledge of all social media platforms

Experience working with media outlets and writing press releases

Demonstrate skills in written and verbal communication, along with