Product Marketing Manager - AI in Tysons, Virginia at Cellebrite

Cellebrites (Nasdaq: CLBT) mission is to enable its global customers to protect and save lives by enhancing digital investigations and intelligence gathering to accelerate justice in communities around the world. CellebritesAI-powered portfolioenables customers to lawfully access, collect, analyze and share digital evidence in legally sanctioned investigations while preserving data privacy. Thousands of public safety organizations, intelligence agencies and businesses rely on Cellebrites digital forensic and investigative solutionsavailable via cloud, on-premises and hybrid deploymentsto close cases faster and safeguard communities. To learn more, visitwww.cellebrite.com,https://investors.cellebrite.com/investorsand find us on social media @Cellebrite.

Position Overview: Were looking for a growth-mindset Product Marketing Manager - AI to join our growing global marketing team. This role is focused on Cellebrites AI-powered investigative solutions and emerging AI product portfolio. This includes developing major themes for target markets, supporting marketing plans for products and offerings, creating buyer personas, building positioning and messaging, and managing content development.

The ideal candidate has experience marketing AI, analytics, or data-driven software solutions and is comfortable translating complex technical capabilities into clear customer value and business impact. This role requires a highly self-directed marketer who can thrive in a fast-paced, evolving environment and independently drive initiatives from strategy through execution. The ideal candidate is comfortable operating in fast-evolving environments, balancing strategic thinking with hands-on execution, and demonstrating measurable business impact.

Responsibilities:

• Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
• Develop product messaging that differentiates new products and services from others in the market.
• Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.
• Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals.
• Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
• Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos).
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan.

• 3-5 years Product, Solution, or Channel Marketing experience in a Software /AI product environment
• Bachelor’s degree required or relevant work experience
• Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired.
• This is a Remote position, but prefer US Based candidates on the east coast.
• This position will have up to 25% travel

Desired Skills:

• Outstanding communication, presentation, and leadership skills.
• Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
• Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs.
• Understanding of digital forensics market.

Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.