Account Director, Paid Media in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Account Director, Paid Media in United States.

This role is a senior, client-facing leadership position within a high-performance marketing environment focused on delivering measurable outcomes through Meta advertising. You will own strategic direction and execution oversight across a portfolio of client accounts, ensuring campaigns consistently drive qualified appointments and meet strict performance benchmarks. The position blends hands-on paid media expertise with account leadership, requiring you to guide both campaign performance and client relationships. You will act as the primary strategic partner for clients, translating data into actionable insights and long-term growth strategies. The environment is fast-paced, results-driven, and highly accountable, where client retention and performance outcomes are tightly linked. Success in this role depends on your ability to balance strategic thinking, executional excellence, and strong stakeholder management. This is a high-impact position where your decisions directly influence client success and business growth.

• Own a portfolio of client accounts, serving as the primary strategic and performance lead
• Oversee end-to-end Meta advertising strategy, including campaign structure, targeting, budgeting, and optimization
• Build, launch, and continuously refine paid media campaigns focused on lead generation and appointment booking
• Monitor performance daily and implement optimizations to consistently meet cost-per-appointment targets
• Lead bi-weekly client calls to review results, align on strategy, and define next steps
• Deliver clear, insight-driven performance reports ahead of client meetings
• Develop and refine ad copy, messaging angles, and creative strategies for ongoing testing and improvement
• Collaborate with creative teams and video editors to guide production and campaign execution
• Troubleshoot underperforming campaigns and implement data-driven recovery strategies
• Manage tracking infrastructure, including pixels, conversion events, and attribution systems
• Configure and maintain integrations such as Calendly, Zapier, and lead routing workflows
• Build strong client relationships that drive retention, renewals, and referrals
• Provide strategic guidance to improve long-term account performance and scalability

• 5+ years of experience in paid media, with deep expertise in Meta/Facebook advertising
• Proven experience managing multiple client accounts in an agency or performance marketing environment
• Strong track record of delivering performance KPIs such as cost-per-lead or cost-per-appointment targets
• Advanced copywriting skills, including experience writing ad copy and video sales scripts
• Hands-on experience with tracking setup, pixels, conversion events, and marketing automation tools
• Experience in financial services marketing or high-ticket lead generation funnels is highly preferred
• Strong understanding of lead generation, appointment-based marketing, and funnel optimization
• Familiarity with video sales letter methodology is a strong advantage
• Demonstrated ability to operate at both strategic and executional levels
• Excellent communication skills with the ability to translate complex performance data into client-ready insights
• Strong ownership mindset with the ability to independently drive results and solve performance issues
• Highly organized, detail-oriented, and comfortable working in a fast-paced, performance-driven environment

• Paid Time Off (vacation, sick leave, and public holidays)
• Training and professional development opportunities
• Remote work flexibility (Work From Home)
• Flexible working schedule
• Performance-based bonus structure