Business Development Manager in Boone, North Carolina at Appalachian Regional Healthcare System

Provider Liaison and Business Development Associate

Location: Boone, North Carolina | Full-Time, Exempt | Monday–Friday

Why You'll Love Working Here

As a Provider Liaison and Business Development Associate at UNC Health Appalachian, you'll identify new business opportunities and serve as a key liaison between our health system and the providers, media, and communities we serve. Working alongside our creative team, executive leaders, and physician partners, you'll shape and deliver the marketing and outreach that tells our story — all within a mission-driven health system committed to safety, teamwork, and professional growth.

Nestled in the scenic Appalachian Mountains, Boone offers the perfect blend of community, culture, and outdoor adventure.

• Benefits: Comprehensive medical/dental/vision, retirement with match, PTO, tuition reimbursement, paid parental leave, wellness incentives, and employee discounts.

What You'll Do as a Provider Liaison/Business Development Manager

• Identify new business opportunities and serve as the communication liaison with local medical providers.
• Partner with the creative team, executive leaders, physician partners, and other stakeholders to research, design, and implement multichannel business development and marketing plans.
• Cultivate and maintain strong relationships with local and regional media outlets; coordinate media escorts, create talking points, and prepare subject matter experts for interviews.
• Prepare and deliver presentations to community groups, telling the UNC Health Appalachian story.
• Serve as a data analyst for the marketing team — monitoring key performance indicators and evaluating the effectiveness of campaigns.
• Approach work with a bias for action, efficiency, and personal accountability, modeling UNC Health Appalachian's Mission, Vision, and Values.
• Foster professional, productive working relationships that promote a healthy work environment.

Qualifications

• Education:
  • Bachelor's degree in marketing, communications, public relations, journalism, or a related field of study. Master's degree preferred.
• Experience:
  • 3+ years of healthcare marketing and communications experience preferred.
• Licensure/Certifications:
  • None required.
• Skills & Abilities:
  • Strong communication skills; ability to work within the chain of command using positive verbal and non-verbal techniques.
  • Proven ability to cultivate and maintain relationships with local media (newspapers, news channels, etc.).
  • Knowledge of the continuum of care provided within the organization.
  • Exceptional customer service for patients, families, staff, and physicians.

Physical & Work Environment

• Prolonged sitting, standing, and walking, often 8+ hours per day.
• Occasionally lift, carry, push, or pull up to 30 lbs.
• Frequent hand, finger, and wrist repetition; near visual acuity and close eye work; speaking, reading, and writing for extended periods.
• Occasional local and regional travel for media, community, and stakeholder engagements.
• May occasionally work outside standard hours for events or media commitments.

What Sets Us Apart

• Career Growth: Structured advancement pathways, tuition reimbursement, and ongoing development through our Career Pathways Program.
• Impactful Work: As a Business Development Manager, you'll shape how UNC Health Appalachian connects with its community — driving growth and awareness across our three community hospitals, 13 medical practices, and specialty centers like the Seby B. Jones Regional Cancer Center.
• Community & Lifestyle: Boone ranks among the best small towns in America, offering outdoor recreation, arts, culture, and a welcoming atmosphere.
• Inclusive Culture: UNC Health Appalachian is committed to diversity, equity, and inclusion, ensuring every team member feels valued and supported.

Ready to tell our story and grow our impact across the communities we serve? Apply today to join UNC Health Appalachian and make a lasting impact on our community.

About UNC Health Appalachian
UNC Health Appalachian is a premier healthcare provider in the High Country, operating three hospitals and a variety of medical services. We are committed to improving the health and quality of life for residents of the region.

About UNC Health
As part of the University of North Carolina system, UNC Health includes 14 hospitals and over 500 clinics, dedicated to advancing the health and well-being of North Carolinians.

Diversity and Inclusion
UNC Health Appalachian is committed to a diverse and inclusive workforce. We welcome applicants from all backgrounds and experiences. Employment is contingent upon successful background checks and drug screening. For accommodations or additional information, contact arhsrecruitment@unchealth.unc.edu.