Outside Sales Representative in Muskegon, Michigan at Best Equipment Co, Inc.

Company Overview:

Best Equipment is a family-owned and operated environmental equipment dealership headquartered in Indianapolis, Indiana. We provide premium equipment sales and service in industries such as garbage and recycling, sweeping, sewer, hydro excavation, and underground operations. Serving municipalities and contractors across Indiana, Ohio, Kentucky, and Michigan. We pride ourselves on exceptional customer service, and our family values are at the heart of everything we do.

Summary of the Position

The goal of this position is to drive sales, increase market share, and provide exceptional customer support. The focus will be on prospecting, growing, and maintaining customer satisfaction within the contractor, industrial, and municipal segments. We are seeking a self-motivated, high-performing outside sales representative for a remote-based role. A background in heavy-duty or municipal equipment is preferred but not required. Sales and product training will be provided throughout your career. This role will require significant travel within the territory (including overnight stays) and occasional travel outside of the territory for trade shows, meetings, and events.

Key Responsibilities

Sales & Business Development

• Sell, train, and deliver environmental equipment to Best Equipment customers and prospects.
• Follow up on leads, referrals, and requests with urgency.
• Develop and maintain strong customer relationships within the assigned territory.
• Promote the company’s preventive maintenance (PM) programs to customers.

Customer & Product Engagement

• Prepare and conduct product presentations and demonstrations for qualified prospects.
• Maintain and develop strong product and industry knowledge.
• Address customer questions and concerns promptly while maintaining clear communication across departments.

CRM & Customer Management

• Use Salesforce CRM to manage daily activities, customer notes, quoting, and order submissions.
• Create and maintain a product matrix for customers, including products owned, equipment age, and serial numbers.

Quoting & Order Management

• Recommend equipment solutions, prepare quotes and bids, and collect purchase orders (POs).
• Coordinate equipment deliveries and ensure all required delivery documentation is completed.
• Follow established sales policies and procedures.

Administrative & Reporting

• Maintain required paperwork, expense reports, sales forecasts, and other documentation as directed by management.
• Maintain accurate and timely records within Salesforce and other company systems.

Qualifications

Required

• 3+ years of sales experience.
• Experience with CRM systems.
• Strong customer service, territory management, and time management skills.
• Strong organizational and problem-solving skills.
• Excellent verbal and written communication skills.
• High level of professionalism, integrity, and ethics.
• Proficiency in Google Workspace, Microsoft Excel, Word, and PowerPoint.
• Ability to obtain a Class A CDL within 90 days of hire.

Preferred

• Experience with Salesforce CRM.
• Experience in a dealership environment.
• Experience selling heavy equipment to contractors and/or municipalities.
• Working knowledge of PandaDoc, Tableau, and Monday.com.

Work Environment / Travel Requirements
This is a remote outside sales role with your home serving as your office and home base. The position requires frequent local travel within your territory throughout Central Michigan. The expectation is to spend most of your time in the field, meeting with customers and driving sales.

We also maintain a physical office in Westland, MI, which supports company operations. Occasional visits may be required for meetings or training.

Benefits:

Starting salary is competitive and will be based on qualification and experience. Best Equipment offers medical, dental, vision, and life insurance, 401K, 10 paid holidays, vacation and sick time, plus more benefits. For more information on Best Equipment, please visit www.BestEquipmentCo.com.