Manager of Annual Giving and Advancement Communications in Bangor, Maine at Husson University

Working under the direction of the Vice President for University Advancement, the Manager of Annual Giving and Advancement Communications provides leadership for Husson Universitys comprehensive annual giving program and develops marketing and communications strategies that support fundraising, donor engagement, and alumni participation.

The position is responsible for growing annual philanthropic support through direct mail, digital communications, Giving Day, crowdfunding, social media, and other targeted outreach. The Communication and Marketing Manager works collaboratively across University Advancement to strengthen donor acquisition, retention, participation, and engagement while building a pipeline of donors with the potential for increased philanthropic support.

The position also partners with University Marketing and Communications to ensure Advancement communications are consistent with Husson Universitys brand, messaging, and institutional priorities.

• Provides leadership for a comprehensive annual giving program designed to acquire new donors, retain and upgrade existing donors, increase alumni participation, and build a strong culture of philanthropy among alumni, parents, faculty, staff, students, and friends of Husson University.
• Develops and executes an annual solicitation and communications calendar incorporating direct mail, email, digital giving, social media, crowdfunding, Giving Day, and other targeted fundraising strategies.
• Leads the planning and execution of Husson Universitys annual Giving Day, including campaign strategy, messaging, audience segmentation, volunteer engagement, marketing, digital communications, and post-campaign analysis.
• Helps to establish annual fundraising and participation goals and regularly evaluates program performance. Uses giving trends, response rates, donor retention, acquisition, and other key performance indicators to refine annual giving strategies.
• Develops strategies to identify, retain, and upgrade annual donors and works collaboratively with Major Gifts staff to identify annual giving donors with the interest and capacity for increased philanthropic engagement.
• Develops targeted fundraising strategies for key constituencies, including alumni, parents and families, faculty and staff, students, athletics supporters, and friends of the University.
• Directs Advancement marketing and communications supporting annual giving, donor engagement, and alumni participation, including segmented emails, solicitation appeals, giving-page content, digital campaigns, social media, and other donor communications.
• Develops compelling philanthropic messaging and donor-centered content that communicates the impact of giving and connects donors with University priorities, students, programs, scholarships, athletics, and other areas of philanthropic opportunity.
• Coordinates with University Marketing and Communications to ensure Advancement materials are consistent with Husson University brand standards and institutional messaging.
• Develops regular reports on annual giving activity, campaign performance, donor participation, retention, acquisition, and other key metrics for the Vice President for University Advancement and University leadership.
• Maintains knowledge of emerging trends and best practices in annual giving, digital fundraising, donor engagement, and advancement communications.
• Represents University Advancement at University events and activities as appropriate.
• Performs other duties as assigned in support of the goals and priorities of University Advancement and Husson University.

EDUCATION:

• Bachelor's degree required or an equivalent combination of education and relevant professional experience.

• Progressively responsible experience in annual giving, fundraising, marketing, communications, advancement, alumni relations, or a closely related field.
• Demonstrated ability to develop and execute fundraising, marketing, or constituent-engagement strategies.
• Strong analytical skills with the ability to establish goals, evaluate results, identify trends, and use data to inform strategy.
• Strong project management skills and demonstrated ability to manage multiple priorities and deadlines simultaneously.
• Excellent written and verbal communication skills, including strong writing, editing, presentation, and storytelling abilities.
• Demonstrated ability to develop effective digital, email, social media, and direct-response communications.
• Strong commitment to donor service and relationship building.
• Ability to work effectively both independently and collaboratively within a results-oriented team environment.
• Professional demeanor and demonstrated ability to handle confidential donor and University information appropriately.
• Strong organizational skills and attention to detail.
• Ability to establish priorities and accomplish goals with limited supervision.
• Ability and willingness to work occasional evenings and weekends for University events, fundraising initiatives, and other Advancement activities.
• Experience supervising student employees, volunteers, or professional staff.
• Experience using Raiser's Edge NXT or another constituent relationship management/database system is preferred.
• Graphic design, digital content, or web content management experience.
• Knowledge of fundraising and alumni engagement best practices.
• Familiarity with Husson University and the greater Bangor and Maine philanthropic communities is preferred.

HUSSON UNIVERSITY IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER

**Exact compensation may vary based on skills, experience, and location.**

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We offer a comprehensive benefits package. Visit our website at Husson University for a complete list of benefits.