VP of Sales- Taft-Hartley & Labor Markets in United States at Vida Health

The VP of Sales- Taft-Hartley & Labor Markets will be responsible for all commercial activity within the labor trust and union-sponsored benefits segment. This individual will develop and execute a strategic plan to sell to Taft-Hartley funds and multi-employer plans, both directly and leveraging key consultant and fund administrator relationships. This individual will also build and manage the entire sales pipeline, from new business prospecting to building relationships with fund trustees and benefits decision-makers to closing business.

Possessing a strong understanding of the labor benefits marketplace, this sales leader will identify and secure new business opportunities with Taft-Hartley trusts, jointly-managed funds, and union-affiliated employers. Relationship-driven and mission-oriented, this VP will build strong partnerships with a consultative sales mindset tuned to the unique governance structures and fiduciary obligations of labor trust buyers. This individual must be passionate about our mission of providing high-quality, cost-effective healthcare outcomes at scale, particularly for the hourly and trades workforce populations these funds serve.

• Lead operational and strategic efforts to build and grow our business across Taft-Hartley funds, multi-employer plans, and union-affiliated benefit programs.
• Responsible for increasing the customer base, customer loyalty, revenue per customer, and top-line financial growth within the labor trust segment.
• Work closely with the leadership team to build brand equity and drive product sales across fund trustees, benefits administrators, and labor union stakeholders.
• Demonstrate a solid understanding of Vida's technology, product offerings, and mission; articulating value in the context of member health outcomes and fiduciary stewardship.
• Understand the governance and decision-making dynamics of jointly-managed funds; develop customized proposals that address trustee priorities and fund-specific benefit structures.
• Initiate, develop, and maintain strong relationships with fund trustees, benefits directors, and labor-side and management-side counsel as appropriate.
• Generate new business and sales leads through a mixture of industry networking (IFEBP, ISCEBS, regional labor conferences), inbound inquiries, and strong channel and fund administrator partnership efforts.
• Ensure a long-term competitive edge for the business through a value-added, outcomes-driven approach tailored to the cost and population health concerns of labor trust buyers.
• Understand key segments within the labor market- construction trades, public sector, healthcare workers, and transportation while helping refine positioning accordingly.

• Bachelors Degree at a minimum.
• 5-7+ years of experience with both direct and indirect sales within the Taft-Hartley, labor trust, or multi-employer benefits space, with a history of overachieving on sales targets.
• Deep understanding of the Taft-Hartley Act, jointly-managed fund governance, and the multi-employer plan ecosystem; existing relationships with fund administrators and labor consultants strongly preferred.
• Experience navigating trustee-driven buying processes, including committee presentations and fiduciary-oriented RFP responses.
• Entrepreneurial mindset who self-starts and motivates others; thrives in a relationship-intensive, longer-cycle sales environment with complex stakeholder dynamics.
• Ability to change priorities quickly and willing to do what it takes to get the job done.