Catering Sales Manager in Pasadena, California at Stonefire Grill Restaurant Man
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Job Description
CATERING SALES MANAGER | JOB DESCRIPTION
Reports to: Director of Catering
Location: Multiple Restaurants (13+) / Sales Markets/ Restaurant Support Center
FLSA Status: Exempt | Salary Band: $71k-$80k + Commission
About Us / Stonefire Grill is a unique brand of hospitality and an expanded fast-casual concept with equal emphasis on dine-in, takeout and catering revenue centers. We prepare simple, from-scratch family recipes, just as you would at home, and we do so with an exceptional standard of service. The result? A warm, friendly, inviting, and delicious experience for our guests at prices that bring a whole new meaning to ‘value’.
About the Role / As the Catering Sales Manager, you will be a dynamic, results-driven sales professional who actively generates new business opportunities while nurturing existing client relationships. You will take a proactive approach to identifying and engaging potential catering clients through research, networking, and community outreach—turning first conversations into loyal, long-term relationships.
Driven by our values and with a deep understanding of our culture, you will implement Stonefire Grill's sales and service strategy throughout the entire sales process, from lead generation to booking and follow-up. This role is key to growing catering sales across all Stonefire Grill locations and the Rattler's Bar-B-Que restaurant in Santa Clarita, ensuring every guest interaction reflects the warmth, quality, and hospitality our brand is known for.
CORE RESPONSIBILITIES
Business Development & Relationship Building
- Develop and foster active relationships within the community (chamber of commerce, businesses, educational institutions, places of worship, non-profits).
- Partner with restaurant operators, the catering office, and operations leadership to leverage existing opportunities.
- Represent Stonefire Grill at local networking events, community gatherings, and promotional opportunities.
Lead Generation
- Identify and target potential catering clients through research, networking, and direct outreach.
- Prospect new business opportunities via cold calls, personalized emails, in-person visits, and community engagement.
- Qualify leads by assessing event needs, timelines, and budget to ensure alignment with Stonefire Grill’s catering capabilities.
- Maintain an active pipeline of prospects, tracking all touchpoints and progress.
- Partner with marketing to follow up on leads from campaigns, tastings, and promotions.
- Re-engage dormant leads with tailored outreach to encourage repeat or future bookings.
Sales Strategy & Execution
- Strategically plan weekly sales activities focused on prospect meetings, tastings, introductions, and events.
- Analyze market conditions, trends, competitive landscape, and guest feedback to identify revenue growth opportunities.
- Champion catering initiatives by providing hands-on support and feedback to restaurant teams.
- Drive comp store sales results that exceed company goals and budgets in partnership with operations and marketing teams.
Account Management
- Maintain consistent follow-up with new and repeat clients to ensure satisfaction and loyalty.
- Utilize company catering software to track accounts, orders, and healthy ordering patterns.
- Reactivate dormant accounts through targeted outreach strategies.
- Demonstrate thorough knowledge of all menu offerings and services for effective, customized sales presentations.
- Manage projects and perform other related duties as assigned by the Director of Catering.
About You
Experience & Education
- 4+ years in a high-volume Sales role (Catering Sales experience preferred)
- 4-year college degree or specialty degree in sales or marketing highly preferred
- High school diploma or GED required
- Track record of meeting or exceeding sales targets
Skills & Attributes
- Mastery of Microsoft Office Suite
- Exceptional communication skills (verbal and written)
- Strong organizational leadership competencies
- Entrepreneurial mindset with proven ability to create and implement sales systems
- Passionate, fun, positive, and results-oriented
- Receptive to coaching and committed to continuous improvement
Practical Requirements
- Availability for occasional weekend and evening work as needed for events and sales opportunities
- Ability to work extended hours beyond the normal 9-10 hour workday when necessary
- Valid driver's license with clean driving record and adequate insurance coverage
- Reliable personal vehicle for extensive travel throughout Southern California
Our Values
- People First – Our Team. Our Guests.
- Integrity – We do what’s right!
- Inclusion – You belong here!
- Community – 4 walls, 4 blocks, 4 miles.
- Fun-We Have FUN while we work!