Senior Manager of Social Commerce in Sandy, Utah at Cariloha

Location: Sandy, UT (this is an in-office position)

About Cariloha:
Cariloha is an omni-channel brand offering soft, sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Blending the style of the Caribbean with the spirit of Aloha, Cariloha turns self-replenishing bamboo fields into ultra-soft, cool, clean, and green fabrics, delivering sustainable luxury inspired by island living. Every piece is designed to drape customers in naturally breathable comfort, so they can sleep, live, and feel every day like they're on vacation. Today, Cariloha's growing fleet of 60+ stores in 16 countries shares the quality, softness, and eco-conscious footprint of this renewable resource with the world.

About the Role

Cariloha is looking for a high-energy, commercially driven Social Commerce leader with proven experience operating and scaling TikTok Shop and live shopping channels. This is not a traditional social media or influencer marketing position. We are seeking a hands-on operator, revenue driver, on-camera personality, and entrepreneurial builder who understands how to turn content, live shopping, paid media, and creator partnerships into measurable sales. The ideal candidate has a proven track record in TikTok Shop operations, understands Amazon Live, is comfortable creating and hosting engaging live shopping experiences, and knows how to scale successful campaigns through performance marketing. You must be equally comfortable developing growth strategies, appearing on camera, managing backend commerce operations, creating product listings, and rolling up your sleeves to execute events. We move fast, test constantly, and value people who bring energy, creativity, accountability, and a can-do attitude.

Minimum Qualifications — Must Have

• 3–6+ years of relevant experience in social commerce, e-commerce, live shopping, or performance marketing, with direct hands-on TikTok Shop experience.
• Proven TikTok Shop operating experience, including Seller Center, product listings, affiliate management, promotional campaigns, LIVE operations, and channel optimization.
• Demonstrated success driving and scaling revenue through TikTok Shop, including paid media, TikTok Shop Ads/GMV Max, creator campaigns, and organic content.
• Experience with Amazon Live preferred, including live shopping operations, product management, and sales optimization.
• Confident and engaging on camera, with the ability to create short-form TikTok videos, host live shopping sessions, demonstrate products, and drive real-time conversions.
• Strong understanding of performance metrics, including GMV, ROAS, CAC, conversion rates, AOV, viewer retention, and advertising efficiency.
• Hands-on operational skills and willingness to manage product detail pages (PDPs), SKU listings, inventory coordination, promotional setup, and day-to-day platform administration.
• Experience supporting consumer activations or live events, including on-site execution, content creation, and live streaming.
• Willingness to travel frequently, work occasional evenings and weekends for live shopping and events, and adapt to a fast-paced business environment.

Preferred Qualifications

• Experience scaling TikTok Shop or Amazon Live revenue with measurable results.
• Experience managing paid media budgets and optimizing TikTok advertising campaigns.
• Experience with creator affiliate programs, agencies, and influencer-led commerce.
• Experience with Shopify and additional social commerce platforms.
• Fluency in Spanish or Mandarin, in addition to English, is highly desirable.
• Experience in lifestyle, beauty, fashion, wellness, home, or consumer products.

Key Responsibilities

1. Own and Scale TikTok Shop & Amazon Live

• Lead day-to-day TikTok Shop operations and help scale Amazon Live into meaningful revenue channels.
• Manage Seller Center operations, product listings, promotions, pricing, affiliate programs, and platform troubleshooting.
• Develop and execute revenue growth strategies across organic, paid, affiliate, and live commerce.
• Identify winning products, content formats, and promotional opportunities to accelerate sales.

2. Drive Performance Marketing & Revenue Growth

• Manage and optimize TikTok Shop advertising, including GMV Max campaigns.
• Analyze advertising performance, identify growth opportunities, and scale winning campaigns profitably.
• Work with internal and external media teams to maximize ROAS, GMV, and customer acquisition.
• Build reporting dashboards and communicate performance, learnings, and growth opportunities.

3. Be an On-Camera Content Creator & Live Shopping Host

• Personally create and appear in TikTok videos, product demonstrations, and live shopping sessions.
• Host engaging, entertaining, conversion-focused live shopping experiences.
• Develop compelling hooks, scripts, storytelling, promotional offers, and live selling techniques.
• Collaborate with other hosts, creators, and agencies to build a scalable live commerce program.
• Continuously test and optimize live formats, selling techniques, and audience engagement.

4. Execute Live Commerce Operations

• Own end-to-end live production, including run-of-show, product sequencing, promotional setup, technical execution, and post-live reporting.
• Manage backend operations, including product tagging, PDP accuracy, SKU setup, inventory availability, and promotional mechanics.
• Troubleshoot platform and technical issues in real time.
• Ensure all live shopping experiences are commercially effective and operationally seamless.

5. Lead Consumer Activations & Live Events

• Travel to brand activations, consumer events, creator collaborations, and retail opportunities.
• Support event planning and execution, including logistics, product preparation, talent coordination, and on-site setup.
• Host or produce live shopping sessions directly from events.
• Capture engaging social content and maximize the commercial impact of every activation.
• Be willing to handle both strategic planning and hands-on event execution.

6. Build Creator & Agency Partnerships

• Recruit, onboard, and manage creators who can generate shoppable content and host Lives.
• Develop creator briefs, selling scripts, product education, and performance feedback.
• Collaborate with agencies and partners to expand live shopping reach and revenue.
• Track creator performance and optimize partnerships based on measurable commercial results.

Who Will Thrive in This Role

We're looking for someone with an A+ personality and an entrepreneurial mindset.

You are:

• Energetic and charismatic: You love engaging with people, thrive on camera, and know how to make products exciting.
• Commercially minded: You think in terms of revenue, conversion, profitability, and growth—not just views or engagement.
• A true doer: No task is beneath you. You can develop strategy in the morning, update product listings in the afternoon, and host a Live that evening.
• Fast-paced and resourceful: You thrive in an environment where priorities evolve quickly and execution matters.
• Creative and experimental: You love testing new content, trends, selling formats, and growth opportunities.
• Accountable and results-oriented: You take ownership, solve problems, and deliver measurable outcomes.
• Flexible and adventurous: You enjoy travel, live events, meeting new people, and working outside a traditional desk environment.

This is a role for someone who loves building businesses, being in the action, and making things happen.

How to Apply

To be considered, please submit:

1. Your resume highlighting your TikTok Shop and live commerce experience.
2. Specific examples of TikTok Shop or Amazon Live revenue growth you've helped achieve, including your direct contribution.
3. Examples of paid media campaigns you've managed, including budgets and performance results.
4. Links to TikTok videos or live shopping sessions you've personally hosted or appeared in.

Applications without demonstrable hands-on TikTok Shop experience will not be prioritized.

Compensation and Perks:

· Competitive Salary

· Medical, Dental, Vision, and Life Insurance

· 401(k) with Company match

· PTO

· Gym Membership Options

· Rewarding Recognition Programs

· Generous Product Discounts for Employees

· Frequent Company Parties

· Flexible Work Scheduling