Marketing Manager at LAZ Parking New York/New Jersey, LLC – New York, New York

About Us:

Here at LAZ Parking, we often say, its not what we do, it's the way we do it. We are more than just the fastest growing and largest privately held parking company in the country, we believe that the work we do and how we treat people can really make a difference

The Spirit of the Position:

Under the direction of the Business Development and Marking Director theMarketing Manager will focus on, but is not limited to, the following areas:

Principal Job Duties:

Account Management

• Assigned to larger accounts to execute marketing initiatives, coordinate sales, and find new business opportunities.
• Perform outreach in the form of cold calls, emails, and in person to acquire new business.
• Become the main point of contact for all things related to sales and events for specific locations.
• Complete competitive area rate surveys.
• Compose PowerPoint presentation for client meetings.
• Utilize Business Intelligence tool to find revenue enhancement opportunities.
• Utilize online platforms to increase sales and location awareness.

Marketing, Advertising & PR

• Coordinate/attend monthly marketing meetings with Operations.
• Follow-up with deliverables from each manager for each month.
• Northeast Monthly Newsletter.
• Google Ads Management.
• Execute Regional and location specific marketing plans.
• Solicit online customers from other 3rd party reservations sites to LAZgo.
• Marketing materials.
• Create flyers and brochures for mass distribution.
• Create businesses validations for partners.
• Email Campaign Management.
• Customer Appreciation Events Coordination.
• Assist customers in their effort to find monthly parking throughout the region.

Business Development

• Perform market research and report findings.
• Outreach and investigative research for specific locations designated by management.
• Attend networking events.
• Create comprehensive Marketing plans for new business proposals.

Requirements:

Education

• Bachelors Degree or equivalent work experience.

Experience

• 1-3 years marketing experience preferred.
• Business to Business marketing experience preferred.
• Excellent, Excel, Word, Power Point and General Microsoft Office Applications skills.

Skills:

• Ability to communicate professionally and effectively with all levels of the organization.
• Excellent interpersonal and organizational skills.
• Ability to work in a fast-paced environment.
• Ability to multitask and have multiple assignments with various deadlines.

Physical Demands:

• Willingness to work in the elements heat, wind, snow, rain, etc.
• Ability to lift, push and pull at least 50lbs.
• Ability to stand, walk and run for extended periods of time.
• Ability to bend, stoop, squat and lift frequently throughout a shift.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with qualified disabilities to perform the essential duties/functions.

FLSA Status: Exempt

LAZ Parking is an equal-opportunity employer. In all our employment practices, including hiring, we are firmly committed to providing equal employment opportunity (EEO) to all persons, regardless of race, color, religion, sex, national origin, disability, age, genetics, Vietnam era, special disabled, recently separated and other protected veterans, or any other characteristic protected by federal, state, or local law. No question in our application process is used for the process of limiting or excluding any applicant's consideration for employment on such grounds.

LAZ Parking participates in E-Verify.