Marketing Coordinator at Caledonia Food Cooperative Inc – St Johnsbury, Vermont

About Caledonia Food Co-op

Caledonia Food Co-op is a member-owned grocery store that draws together the diverse communities of Caledonia County and surrounding areas in an inclusive space supporting food justice, local resilience, environmental stewardship, area food producers and a vibrant downtown St. Johnsbury.

Essential Job Duties

• Update and maintain company website and produce valuable and engaging content that attracts and converts our target groups.
• Creation of store signage and other promotional materials.
• Creation and control of brand manual, marketing and membership related forms and documents.
• Responsible for verbal and written communication with local businesses and committees as needed.
• Coordinate development and implementation of consumer education programs related to natural foods, environment and other issues as appropriate.
• Creation of content on social media platforms including, Instagram, Facebook, TikTok, YouTube
• Develop strategies and tactics to boost the company’s reputation and presence, to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Creation and distribution of monthly newsletters to owners/non owners.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media and other marketing campaigns.
• Build strategic relationships and partner with key industry players, local agencies, and vendors.
• Monitor the marketing budget on a quarterly and annual basis and allocate funds appropriately.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Additional Duties

• May be asked to perform additional duties as required
• Staff company booth at community events when scheduled

Essential Skills

• Excellent customer service skills for both internal and external customers.
• Advanced computer skills and knowledge.
• Strong attention to detail and creativity with a focus on design, brand consistency, writing and editing.
• Ability to take direction and work independently and sometimes under deadline pressure.
• Excellent communication, time management and organizational skills.

Experience and Educational Requirements

• Degree or certificate in Marketing, Business, Graphic Arts, Sales or related fields
• 3-5 years of relevant work experience
• Experienced in networking, business development, social media platforms
• Excellent business judgment, analytical, and decision-making skills
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture)
• Experience in setting up and optimizing Google Adwords or other campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up to date with the latest trends and best practices in online marketing and measurement.

Essential Mental & Physical Requirements

• Works independently with limited guidance
• Performs a variety of tasks independently as dictated by organizational demands
• Relates information to diverse individuals both orally and in writing
• Must have good analytical ability
• Working on computer 95% of the time
• Prolonged periods of sitting, standing, bending, reaching, walking.

Other Qualifications

• Ability to safely and successfully perform essential job functions consistent with the ADA, FMLA & other federal, state & local standards - including meeting qualitative and/or quantitative productivity standards
• Ability to maintain reasonably regular, punctual attendance consistent with the ADA, FMLA & other federal, state and local standards
• Compliance with all personnel policies