Digital Insight Analyst at Ocean State Media Group – Providence, Rhode Island

Title: Data Analyst

Reports to: Chief Strategy & Audience Officer

Location: Providence

Position Type: Full time, Exempt

Ocean State Media is the locally owned and operated award-winning public media organization serving Rhode Island and southeastern Massachusetts. Formerly known as Rhode Island PBS and The Public’s Radio, Ocean State Media was established in 2025 to deliver in-depth local journalism and community connection. We are reimagining what public media can be. We listen first, partner with our neighbors, and make space for meaningful conversation. Wherever you are – on air, online, or out in the world – Ocean State Media is there with you, informing, engaging, and reflecting Rhode Island.

Position Summary

Ocean State Media (formerly Rhode Island PBS & The Public’s Radio), serving Rhode Island and Southeastern Massachusetts, is seeking a Data Analyst to support our efforts in understanding and growing our audience and strengthening community impact. This role plays an integral part in informing key decisions across the organization by integrating the voice of the audience and community into the business decision-making process.

The Data Analyst is a highly visible role that requires strong analytical capabilities, a deep understanding of digital and social channels, and familiarity with broadcast metrics, CRM systems, and web analytics tools. The ideal candidate is naturally curious and able to gather, validate, organize, and visualize data from multiple sources, transforming cross-platform performance data into clear, actionable insights. This individual will support data-driven decision-making through executive reporting, collaboration with digital leadership, and analysis of audience behavior, engagement, and conversion activity across platforms.

Key Responsibilities

• Develop and maintain dashboards in Looker Studio that track key performance indicators across departments

• Collaborate with internal teams to understand data needs and translate questions into analytical solutions

• Manually extract, compile, and prepare data from external analytics platforms and internal data sources

• Implement and refine website tracking through Google Analytics 4 and Google Tag Manager to improve conversion measurement and capture user interactions with sponsor links, calls to action, and other engagement-focused content.

• Prepare monthly cross-channel audience reporting for executive leadership to communicate growth trends, reach, and engagement across broadcast, web, and social platforms.

• Collaborate with the Director of Digital and Audience Engagement to develop data-driven strategies, identify opportunities for measurement and optimization, and support decisions that improve audience growth and engagement.

• Comfort working with our SEO consultant to evaluate search performance, interpret traffic trends, and inform optimization strategies using web analytics data.

• Perform time-sensitive, ad-hoc data requests and analysis

• Create clear reports and data visualizations representing actionable insights that support internal decision-making and external communications

• Help establish organization-wide data standards and promote data literacy among colleagues

Required Qualifications

• At least 2 years of relevant experience in data analysis, research, or reporting with focus on consumer/audience data

• Understanding of Data Visualization techniques, standards, and best practices

• Experience with Google Workspace (GA4, GTM, Sheets, Slides, etc)

• Proficiency in Google Analytics and Google Tag Manager to support web audience measurement, event tracking, and conversion analysis.

• Experience translating data analysis into clear, executive-ready presentations and recommendations for senior leadership and CEO-level audiences.

• Exceptional analytical thinking and mathematical skills

• Strong attention to detail and a willingness to learn new tools and techniques

• Ability to communicate clearly and collaborate across departments

Preferred Qualifications

• Exposure to CRM systems or donor databases

• Enthusiasm for using data to inform real-world decisions and impact

• Experience in tracking data in a public media, journalism, education or similar context.
  
  
  

What We Offer

At Ocean State Media, we foster a creative, dynamic workplace where employees can thrive, grow and connect with our mission. We offer a comprehensive benefits package that includes:

• Health and Wellness Benefits, including health, dental and vision insurance;

• 403(b) Retirement Plan Benefit that includes a 100% matching contribution up to 6% of the employee’s contribution, plus a pre-tax employer discretionary match up to 2% of the employee’s compensation;

• Paid Time Off package of 25 days, as well as a minimum of 12 holidays each year;

• Other benefits options include a flexible spending account, life insurance, long-term disability insurance, pet insurance, and other voluntary insurance options.

How to Apply

Please submit a resume and cover letter to be considered. Applications will be reviewed on a rolling basis.