Creative Lead at Peepers by Peeperspecs – Michigan City, Indiana

Job Title: Creative Lead
Reports to: Director of Marketing
FLSA Status: Full-time; Exempt

Purpose
The Creative Lead is a hands-on creative role within the Marketing team, responsible for expressing Peepers brand and campaign stories through thoughtful storytelling, visual and creative execution. This is a highly collaborative role for a creative who enjoys working at the intersection of story and visuals.

This role focuses on shaping how stories are told in market by interpreting campaign goals, product narratives, and established creative direction. Collaboratively translating them into cohesive visual concepts, messaging, and creative assets across channels. Through strong aesthetic judgment and storytelling instincts, this role helps ensure marketing campaigns feel intentional, elevated, and support seasonal product campaigns.
***To be considered for an interview, you will be asked to provide a creative portfolio showcasing your work.

Duties & Responsibilities:
Campaign Storytelling & Creative Concepting
Shape and bring to life established product and seasonal stories through marketing creative, translating provided direction into cohesive visuals and channel executions
Develop creative stories and concepts for marketing-led campaigns (website promotions, evergreen moments) shaping the narrative, tone, and visual point of view from idea through execution
Ensure campaign storytelling is clear, consistent, and compelling across visuals and messaging

Product & Brand Story Translation:
Partner cross-functionally to understand product stories, seasonal inspiration, and launch intent
Translate product narratives and visual direction into marketing-ready creative
Ensure new products and launches are presented clearly, consistently, and compellingly across marketing touchpoints

Creative Direction & Team Enablement:
Bring to life creative direction for campaigns by producing key assets, visual examples, mood boards and guidance for the broader team working closely with the Director of Product & Brand
Share clear creative examples that others can execute against to ensure consistency across channels
Review creative output from others and provide thoughtful, constructive feedback
Ensure all executions within a campaign feel cohesive and intentional

Creative Execution & Art Creation
Create original art and graphic design that visually expresses campaign stories across marketing channels, including email, paid ads, social media, and website content
Execute high-quality, production-ready creative with strong attention to detail
Design layouts, typography systems, and visual treatments that feel modern, elevated, and on-brand
Prepare files for delivery and ensure quality through final execution
Manage multiple projects and timelines while maintaining high creative standards

Brand Stewardship & Visual Quality
Own and protect Peepers’ visual aesthetic across marketing
Maintain consistency in typography, color, layout, and overall visual storytelling
Apply strong aesthetic judgment to elevate creative output
Identify opportunities to push creative forward while staying true to the brand
Collaboration & Creative Leadership
Collaborate closely with Marketing and cross-functional partners to bring campaigns to life
Balance independent execution with collaborative problem-solving
Take feedback constructively while confidently advocating for strong creative decisions
Act as a reliable creative partner who helps raise the quality and clarity of work across the team
Knowledge, Skills, and Abilities:
4+ years traditional Marketing experience in fashion or consumer products with a proven track record.
Proficient in Adobe Programs
Bachelor’s Degree in Marketing, Business, or related Creative field.
Excellent organizational skills.
Ability to manage multiple projects simultaneously
Clear, concise communication style.
Thrives in team environment and enjoys building relationships.
Familiar with a range of strategic and creative deliverables, from branding to print, websites, and fully integrated campaigns.
Enthusiasm and attention to detail