Brand Manager – Consumer at Swan Street Collective – Marrickville, New South Wales

At Birch & Waite, we create chef-quality mayonnaise, dressings, sauces, and desserts that help Australians make everyday meals extraordinary. We are proud of our legacy, and we are just as excited about what we are building next.

We are looking for a Brand Manager – Consumer to help shape and grow our Retail Branded portfolio, leading brand strategy, NPD, and marketing execution across the full marketing mix.

About the Role

Reporting to the Senior Brand & Category Manager, this role is responsible for initiating and executing all branded elements of the marketing mix across specific categories within our Retail Branded segment across 2 FMCG brands: Birch & Waite and Fresh Fodder.

This role is ideal for someone who thrives in a fast-paced environment, brings strong commercial and analytical capability and enjoys working cross-functionally to deliver standout product launches and communication campaigns.

What You’ll Do

• Marketing & Brand Strategy – Support annual category plans to deliver GSV, brand health, and financial targets, aligned to company strategy.

• NPD & Project Management – Lead NPD projects from concept through to launch, ensuring strong governance and on-time delivery.

• Segment Execution – Execute the marketing plan, review sales and competitor trends, and make recommendations to improve GSV and DM.

• Agency & Stakeholder Management – Partner with agencies and suppliers to deliver creative and packaging outcomes that align to brand guidelines.

• Digital, Social & Website – Coordinate content development, and social media activity in line with the broader digital strategy.

• Communication (ATL & BTL) – Execute campaigns (inc. shopper marketing) – prepare briefs, manage approvals.

• Administration & Reporting – Manage budget reconciliation, monthly activity reporting, and regular internal WIP updates.

What You’ll Bring

• Proven experience as a Brand Manager, ideally within Food & Beverage

• Tertiary qualification in Business or Marketing (or equivalent)

• Strong commercial and financial management skills, with confidence working with data and insights

• Demonstrated ability to build a strategic innovation pipeline and deliver major launches and campaigns

• Strong project management capability, with experience leading cross-functional teams

• Excellent communication skills, including confident presentation and stakeholder influence

• Proficiency in tools such as Excel, PowerPoint, Word, Outlook, and ideally WordPress

Why Join Birch & Waite?

• Make an impact – Lead brands and launches that customers see on shelves nationwide

• Work with great people – A collaborative team that values Together, Committed, Creative and Authentic

• Grow your career – Exposure across brand, innovation, and commercial execution in a business that embraces change