Sr. Product Marketing Manager - Enterprise and Institutions in United States at Jobgether
Explore Related Opportunities
Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Product Marketing Manager - Enterprise and Institutions based in the United States.
This is a high-impact, strategic product marketing role focused on shaping how enterprise and institutional clients understand, adopt, and expand within a complex data and AI platform. You will operate at the intersection of product, sales, and go-to-market teams, translating deep segment insights into compelling positioning, messaging, and growth strategies. The role spans some of the most sophisticated financial institutions globally, including banks, pensions, endowments, sovereign wealth funds, and large investment firms. You will be responsible for driving acquisition, engagement, and retention through highly targeted marketing programs and narrative development. Working across fast-moving cross-functional teams, you will help define how complex product capabilities are communicated to senior financial and technical decision-makers. This is a highly visible role where your work directly influences market perception, pipeline growth, and long-term client success in a rapidly expanding enterprise segment.
- Develop and execute a comprehensive product marketing strategy for enterprise and institutional client segments aligned with broader go-to-market and business objectives
- Build deep expertise in target customer segments, including buyer personas, decision-making structures, customer journeys, and competitive dynamics
- Define product positioning and messaging that clearly articulates differentiated value propositions for sophisticated financial and institutional audiences
- Partner closely with Sales, Relationship Management, and Product teams to align on priorities, enablement needs, and growth opportunities
- Lead go-to-market planning and execution for product launches, feature releases, and segment-specific initiatives
- Create impactful content including thought leadership, sales enablement materials, and customer-facing educational resources
- Analyze market trends, competitor positioning, and industry shifts to inform strategy and strengthen differentiation
- Develop scalable marketing programs and co-branded materials to support adoption, engagement, and expansion within key accounts
- 4–8 years of experience in product marketing, preferably in B2B SaaS, fintech, financial services, wealth, or investment management
- Proven ability to develop positioning, messaging, and go-to-market strategies for complex, technical products and enterprise buyers
- Strong storytelling and writing skills with the ability to translate technical capabilities into clear business value
- Experience working across full product marketing lifecycle, from research and segmentation to launch execution and adoption
- Ability to operate both strategically and tactically in fast-paced, cross-functional environments
- Strong collaboration skills with a track record of influencing Product, Sales, and GTM stakeholders
- Deep understanding of enterprise buying journeys and multi-stakeholder decision-making processes
- Highly organized, resourceful, and able to manage multiple initiatives independently while anticipating challenges
- Bonus: experience in investment management, data platforms, or financial services ecosystems
- Competitive base salary: $159,000–$199,000 depending on experience and location
- Annual performance bonus eligibility
- Equity participation opportunities
- Comprehensive medical, dental, and vision insurance
- 401(k) retirement savings plan
- Paid time off and flexible vacation policies
- Remote-first work environment (U.S.-based role)
- Professional development and career growth opportunities in a global organization
- Exposure to large-scale enterprise and institutional financial clients worldwide.