Marketing & Outreach Coordinator in Bloomington, Indiana at Bloomingfoods Co-op Market

Who We Are

Bloomingfoods is a community-owned cooperative grocery store with two locations and was founded in 1976. Since then, Bloomingfoods has continued to promote healthy, high quality, sustainable, and environmentally-sound products at a fair price. Bloomingfoods is dedicated and committed to providing the people of Bloomington and throughout South Central Indiana a market for local, fair and healthful products, produced with care for the land, animals, and future generations; a democratic cooperative-ownership model that provides meaningful employment and strengthens the community; a robust and sustainable local food economy with fair prices for producers and all owner-members; access to education on food systems, cooperative values, and the interconnectedness of food, health, and the environment. As a co-op, Bloomingfoods will always operate on a cooperative basis for the mutual benefit of its owners.

Our People

We have hikers, bikers, gardeners, musicians, artists, bakers, golfers, foodies, university students and many other varieties of people and interests at the co-op. You will have an opportunity to learn from others and make new friends!

Our Team

The responsibility of the Bloomingfoods Marketing & Communications team is to not only continue building upon the decades of great work that has already occurred, but to establish new programs and connections that will help the co-op grow and thrive for many more years to come. Through marketing and communications across various media channels (traditional and digital), we are tasked with amplifying the co-ops ends, principles, and values. We seek to deepen our connections and value to our community through various programs and engagement activities with our customers, owner-members, staff, and community partners.

The Role

The Marketing & Outreach Coordinator works closely with our marketing and communications team; general management team; in-store departments; and our community partners. You will be responsible for assisting in the development of high-level and on-brand messaging and content for our in-store signage, e-blasts, website, Shop Hero app, and several other content channels. You will also assist in creating and executing innovative promotions that highlight the many products that can be found in our stores. Furthermore, you will assist in managing and evolving some of our most critical programs (i.e., Positive Change, Fresh Deals, Local Vendor Demos, Bloomingfoods for All, Gallery Walk, EarthFest, Co-op Month Celebration), as well as creating new programs that are aligned with our strategic business plan to increase internal and external engagement.

Duties & Responsibilities

● Assist in the creation of visual and written content for digital and traditional communications that is on brand, inclusive and engaging.

● Update our website with weekly, monthly, and annual promotions, events, and programs.

● Assist with regular website content updates, as well as updating the design, layout and accessibility, SEO, ALT text and Meta descriptions; must follow best practices when updating our website to ensure the optimization of our site.

● Create weekly, monthly and quarterly digital and print materials for special promotions, campaigns and events; this includes and is not limited to printing, cutting, laminating and delivering in-store signage to both of our stores for all department needs.

● Assist with the creation of original and template signage and ad copy.

● Review and edit all copy to eliminate errors.

● Assist in the management of our social media platforms by posting our upcoming events on Facebook.

● Assist in taking photos and videos of products and events for marketing communications; this includes events that may take place on the weekends.

● Assist with event planning and coordination.

● Assist in representing the Co-op at public and internal events and find ways to promote the Co-op’s values in the community; this includes events that may take place on the weekends.

● Assist in the creation and implementation of owner-member communications.

● Assist in the development and creation of strategic planning as it relates to branding, marketing, public relations, communications, owner-member engagement, local vendors, and education & outreach.

● Assist in seeking out and building beneficial partnerships with key industry players, agencies, and vendors.

● Respond to emails with a sense of urgency.

● Communicate and track tasks and projects that are being worked on or completed through verbal and written communication with the Marketing & Communications Manager.

● Be honest and ethical in all communications to ensure good working relationships, internal and external.

● Complete ongoing monthly professional development.

● Maintain a detailed and organized agenda with daily, weekly, monthly, and annual tasks.

● Ensure all digital files on your work laptop, Google Drive, and Canva are organized and up-to-date.

● Other duties as assigned.

Desired Skills and Qualifications (2+ years of experience in the following hard skills areas):

● Punctual & highly dependable ● High level of ethics

● Works well under pressure ● Self-motivated and driven

● Strong attention to detail ● Excellent editing skills

● Works well in a team environment and independently ● Needs minimal guidance when managing projects

● Responsive communicator ● Excellent verbal, written, & visual communication

● Excellent interpersonal skills ● Open to constructive feedback

● Creative ● Collaborative

● Highly organized ● Time management

● Able to prioritize projects appropriately to meet deadlines ● Resourceful

● Graphic design ● Intermediate photography & videography skills

● Branding ● Strategic planning

● Able to create touchpoints that are on-brand ● Original content creation & marketing

● Project Management ● Hootsuite

● Squarespace ● Canva

● Mailchimp

● Social media management (Facebook/Instagram/Twitter/LinkedIn)

Please include your marketing portfolio highlighting your previous work–writing samples (blog post, social media copy, and/or email marketing copy), social media posts that you are most proud of or that received the highest engagement, and print and digital samples of a brochure, flyer, sign, ad, newsletter, email blast, etc.

IMPORTANT DISCLAIMER NOTICE:

The job duties, elements, responsibilities, skills, functions, experience, educational factors, requirements, and conditions listed in this job description are representative only and not exhaustive of the tasks that the employee may be required to perform. The employer reserves the right to revise this job description at any time and require employees to perform other tasks as circumstances or conditions of its business, competitive considerations, or a work environment change.