Consumer and Market Insight Analyst in Parsippany, New Jersey at Fotile America LLC

About Us:
Come Join Our Team! FOTILE is a leading international manufacturer of High-end Kitchen appliances. FOTILE is China's most successful high-end kitchen appliance manufacturer, with 16,000+ employees, 19 production lines, 4 assembly plants, 4 factories, 116 branch offices, 26 German IF awards, 22 Red Dot Awards, Sales in 30 countries, and over 43% market share of the Chinese high-end kitchen appliance market. FOTILE is the choice of appliance for over 17 million families around the world.

Job Responsibilities:
● Conduct market research to identify consumer trends, category developments, competitive activity, and emerging growth opportunities.
● Analyze consumer behavior, purchase drivers, customer segments, and market trends to support business and marketing decisions.
● Monitor competitors across products, pricing, promotions, positioning, distribution, digital presence, and new product launches.
● Develop regular market and competitive intelligence reports for leadership and cross-functional teams.
● Analyze internal sales, e-commerce, customer, and marketing data to identify trends and areas of opportunity.
● Partner with Marketing, Sales, E-Commerce, Product, and Customer Service teams to provide insights that support strategic planning.
● Conduct customer segmentation and develop consumer profiles to improve targeting, positioning, and messaging.
● Support new product development and launches by evaluating market demand, consumer needs, competitive positioning, and pricing opportunities.
● Design and manage consumer research projects, including surveys, interviews, focus groups, and other qualitative and quantitative studies.
● Track brand awareness, consumer sentiment, customer feedback, and market perception.
● Develop dashboards and presentations that clearly communicate key findings, trends, risks, and recommendations.
● Evaluate campaign, product, and channel performance to identify opportunities for optimization.
● Stay current on trends within the kitchen appliance, home improvement, retail, e-commerce, and consumer lifestyle markets.
● Provide leadership with data-driven recommendations to support short- and long-term business strategy.

Qualifications:
● Bachelor's degree in Marketing, Business, Market Research, Economics, Statistics, Data Analytics, or a related field.
● 4+ years of experience in market research, consumer insights, business intelligence, marketing analytics, strategic planning, or a related field.
● Strong analytical skills with experience interpreting large datasets and translating findings into actionable business recommendations.
● Experience with consumer research, competitive analysis, market segmentation, and trend analysis.
● Experience working with consumer products, appliances, retail, e-commerce, home improvement, or related industries is preferred.
● Familiarity with syndicated market research platforms or consumer research tools is a plus.
● Strong presentation and storytelling skills with the ability to communicate complex findings clearly to different audiences.
● Experience managing external market research firms and overseeing end-to-end research projects, from project scoping and vendor selection through execution, analysis, and delivery of actionable insights.

FOTILE is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V