Marketing Director in Brooksville, Florida at BLACK DIAMOND COATINGS INC

The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They’ve succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.

• Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
• Position BDC’s products against competitors with differentiated messaging and storytelling.
• Champion consistency in brand voice, visuals, and values across all platforms.

• Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
• Create high-impact product content that communicates value and drives conversions.

• Own performance on Amazon, Shopify, and other online platforms.
• Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.

• Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.
• Roll up your sleeves to write copy, direct creative, and test messaging across channels.
• Use non-traditional and guerrilla tactics where appropriate to capture attention.

• Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
• Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
• Continuously optimize spend and focus based on performance insights.

• Lead a small but mighty team of marketers and freelancers.
• Collaborate closely with Sales, Product, and Operations for aligned execution.
• Maintain urgency, ownership, and accountability across projects.

• 5+ years in product-based marketing (CPG, home improvement, or similar physical goods)
• Proven experience in highly competitive categories, with examples of standout campaigns or market wins
• Hands-on execution mindset — comfortable owning both strategy and tactics
• Experience in small or mid-sized businesses; able to thrive without big-company resources
• Deep understanding of digital platforms, content, analytics, and campaign performance