Head of Field Marketing & Events in United States at Wing Assistant

We’re hiring our first in-person sales and events leader to build a pipeline through high-touch, in-person experiences. You’ll run the full playbook: founder-led dinners, thought leadership roundtables, conference presence at major industry events, and the scrappy mid-size gatherings where real relationships get built and deals start.

A big part of this role is creative growth hacking around events, not just showing up at conferences, but pulling the right 8 people out of a 5,000-person conference for a wine dinner across the street. Renting a suite at a Vegas hotel during a major industry week, stocking the bar, and getting the right CTOs in the room. Hosting an intimate private chef dinner, a whiskey or wine tasting, or a small group experience with three target buyers and one of our founders. You’ll also run bigger productions when it makes sense, 50-person thought leadership nights, topical salons, curated industry gatherings. The official event is the excuse; the real magic is the thing you build around it.

This is a hands-on operator role to start. We want to see you run a handful of small events first, prove the motion, and show the pipeline. From there, we’ll invest behind you, adding event coordinators, field marketers, and additional support so you can shift into a player-coach role and scale what’s working. You’ll also have access to researchers and other team resources from day one to help you target the right people and prep the right content. The job is a lot of work, and we know it; the support is real, but the bar is that you own the outcome.

We’re a central AI SaaS company, and your job is to turn rooms into customers.

• Phase 1 (first ~2 to 4 months): You personally run 6–10 small, high-signal events. Founder dinners, intimate roundtables, off-program experiences at major conferences. Prove the motion and the math.

• Phase 2: With clear results, we hire underneath you, likely 2–3 people over time, and you move into managing and scaling. You’ll still be in the field, but with leverage.

• Throughout: You have research, content, and ops support from the broader team. You’re not doing this alone, but you are the owner.

• Building real relationships and meaningful conversations with high-fit buyers

• Networking our founders and execs into the right rooms

• Pushing the brand into the conversations that matter in our space

• Discovering customer needs through direct, unfiltered conversation

• Launching new relationships that become pipeline

• Connecting in person, then moving the relationship online and into a sales motion

• Plan and execute a calendar of in-person experiences: founder dinners, executive roundtables, thought leadership salons, suite takeovers, and presence at 3–4 major conferences per quarter

• Design creative off-program experiences around major conferences that pull high-value prospects out of the noise and into a real conversation

• Run larger productions when the moment calls for it, 30 to 50-person thought leadership dinners, topical salons, curated industry nights

• Identify the right events, venues, and audiences to put our founders and execs in front of high-fit buyers

• Own end-to-end logistics: venue sourcing, invite lists, vendor management, on-site execution, follow-up

• Curate small, sharp guest lists, the goal is the right 6–10 people in the room, not 200 badges scanned

• Partner with sales to convert event attendees into qualified pipeline and closed customers

• Build repeatable playbooks for each event type so the motion compounds and becomes hand-offable as the team grows

• Deploy budget thoughtfully, you’ll have real capital to spend, and we’ll expect a clear case for ROI

• Report on pipeline sourced, CAC per event, and revenue influenced

The point is to be inventive. A few directions worth exploring:

• A private dinner the night before a major AI conference, with 8 enterprise AI leaders and one of our founders, hosted at a chef-driven restaurant

• A hotel suite takeover during a big industry week, turned into the unofficial hangout for a specific buyer persona

• A topical salon, 20 people, one provocative question, one moderator, off the record

• A curated wine tasting or tasting menu dinner with a vertical focus (e.g., “AI leaders in financial services”)

• A founder-hosted breakfast or coffee at a conference for 10 hand-picked attendees

• A small-group experience tied to something the audience actually wants to do, golf, a Michelin tasting, a private museum tour, a Formula 1 viewing, a guided whiskey or wine tasting, a cooking class with a known chef

• A “first-time-in-the-city” tour for out-of-town conference attendees, hosted by us

• A 50-person evening event with a marquee speaker, a real topic, and curated networking, the kind of night people text their friends about the next day

• An AI demo night where target customers see real product in action over drinks, no slides

• A roundtable series in 3–4 target cities with the same format and rotating local guests, building a community over time

The format is flexible, what matters is that the right people show up, real conversations happen, and pipeline comes out the other side.

• 5+ years in field marketing, events, or in-person enterprise sales bonus for B2B SaaS or AI

• A track record of sourcing real pipeline and revenue from events, not just attendance numbers

• Creative event instincts: you know how to make a room feel exclusive, design experiences people actually want to come to, and turn a hotel suite into the most interesting place at a conference

• Strong relationships with venues, vendors, restaurants, and conference organizers in major tech hubs (SF, NYC, Vegas, Austin, Florida)

• Comfort working directly with founders and execs to design thought leadership content

• Operator mindset: you can book the suite, write the invite, work the room, pour the drinks, and close the loop without needing a team to do it for you

• Willingness to travel 30–50% and work nights when events demand it

• Self-directed and resourceful: you’ll have research and ops support, but you don’t wait for headcount or perfect conditions you figure out how to make it work

• Player-coach mindset: excited to do the work yourself now, and excited to build and lead a team once the motion is proven

• Experience marketing to both technical and non-technical buyers (CTOs, heads of AI/data, engineering leaders, as well as business and operations leaders), specifically selling SaaS, AI, or to small enterprise

• Existing network in the AI or enterprise SaaS ecosystem

• Background launching a field motion from zero at an earlier-stage company

• Hospitality, concierge, or high-end events background, you know what makes an experience feel special