Director of Marketing in Bothell, Washington at Marles Inc

Role and Responsibilities

• Develop and implement marketing strategies across all channels, including social media, email marketing, SMS, B2B and in person events.
• Build brand awareness, including positioning.
• Direct and implement the organization’s advertising and promotional activities.
• Monitor and analyze market trends, paid ad performance, consumer behavior, email & SMS marketing, SEO & SEM and monitor competitors to inform marketing strategies and tactics.
• Responsible for the management and oversight of the marketing team.
• Develop and maintain strong working relationships with outside agencies and vendors who support or may support our market strategies.
• Analyze target market information to identify and recommend effective marketing approaches.
• Identify new market segments that will benefit from a company location.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Travel between locations for company events, material development, and other marketing activities.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecast, draft, implement, and oversee the department’s operating budget.
• Performs other related duties as assigned.

Supervisory Responsibilities

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely feedback and performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field required
• 6+ years of marketing experience, long range planning preferred
• 4+ plus years of direct management experience, including hiring and recruiting talent
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touch points
• Proficiency in current tech stack: Thanx or app-based software, Klaviyo, Shopify Plus, SEM Rush, Meta Suite, Figma and/or Google Analytics etc.
• Ability to track and report on marketing KPIs and provide regular updates to the senior leadership team
• Familiarity with Third Party Ordering systems
• Experience developing and managing marketing budgets, ensuring that spending is in line with overall business objectives.
• Excellent verbal and written communication skills.
• Thorough understanding of market developments.
• Thorough understanding of marketing strategies and practices.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Proficient with Microsoft Office Suite or related software.

Preferred Qualifications

• Knowledge of restaurant or hospitality industry
• Knowledge of local markets, and markets within Washington State

Work Environment

• Prolonged periods sitting at a desk and working on a computer.
• Hybrid environment, with flexibility to work from home up to 2 days per week.
• In office three days per week, with local travel to restaurant locations.
• Must be able to lift 15 pounds at a time.
• Ability to travel between restaurant locations as needed
• Time divided between desk work, working in restaurant, and meetings.
• Must be comfortable working long hours, including nights and weekends.

Benefits:

• Medical
• Dental
• Vision
• Life
• PTO
• Paid meal while on shift
• 401(k)
• 401(k) employer match

Compensation:

$110,000 - $140,000 annually