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Communications Specialist in Bucyrus, Ohio at Ohio Mutual Insurance Group

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Ohio Mutual Insurance Group
Bucyrus, Ohio, 44820, United States
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Job Description

General Summary

The Communications Specialist develops and manages communications and publications for agents, policyholders/members, consumers, the field, and the general public. This position supports public relations, brand oversight, company websites, social media, event planning and management, and marketing initiatives.

Essential Functions

Communications

  • Designs, produces, and distributes internal and external communications for associates, field staff, agents, industry partners, media, the general public, websites, and social media channels using the most appropriate communication methods.
  • Maintains or assists with content updates for company public websites, agent and customer portals, and mobile applications to ensure information is accurate, timely, appropriate, and brand-consistent.
  • Coordinates updates with the I.T. Department and external vendors as needed.
  • Develops and manages company social media content and presence; monitors, tracks, and reports third-party social media references to the Company.
  • Designs print and digital advertisements and drafts ad copy for the Company and agents as assigned.
  • Takes, obtains, edits, and manages photographs for internal and external company projects.
  • Supports on-site and in-studio audio and video production projects.
  • Researches, recommends, and drafts news releases, feature stories, blog posts, and other written content.
  • Supports and manages Ohio Mutual’s brand standards, including implementation, oversight, and appropriate use.
  • Evaluates company communication processes and tools and recommends improvements.
  • Marketing

  • Designs, drafts, and packages marketing content, collateral, and communication tools that support agency preference, strengthen agency interactions with policyholders/members, and enhance sales performance.
  • Promotes product initiatives and updates through coordinated communication and marketing materials, including agent bulletins, training materials, flyers, brochures, leave-behinds, web content, PowerPoint presentations, and other collateral as appropriate.
  • Creates marketing campaign materials directed to policyholders/members.
  • Participates in strategic planning and campaign development.
  • Conducts demographic and consumer research as assigned.
  • Events

  • Creates promotional and meeting materials and coordinates support for tradeshows, meetings, conferences, and training events for agency, company, and community audiences.
  • Provides on-site support for company-sponsored or company-supported events as needed.
  • OTHER

  • Assists with initiatives that support the company’s community relations goals.
  • Represents the Corporate Communications perspective on interdepartmental committees and in ad hoc meetings.
  • Serves as the Corporate Communications liaison on committees supporting the promotion and communication of sponsored associate activities as needed.
  • Tracks data and prepares periodic reports related to communications efforts.
  • Performs other duties as assigned.
  • Working Conditions

  • Normal office working conditions with remote work option available.
  • Regular in-person work presence preferred (per company policy).
  • Sitting or standing for extended periods of time.
  • Lifting weights up to 25 pounds.
  • Stress associated with meeting multiple deadlines.
  • Periodic overnight travel by automobile or airplane.
  • QUALIFICATIONS

    Skills and Abilities

  • Excellent communication, interpersonal, and organizational skills.
  • Strong verbal, written, and presentation skills.
  • Advanced proficiency with Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.
  • Advanced proficiency with design and publishing software.
  • Working knowledge of HTML or web-editing tools.
  • Experience using a variety of social media platforms.
  • Comfortable working with company leaders and associates at all levels.
  • Ability to interact effectively with agents, members, and vendors.
  • Strong analytical and problem-solving skills.
  • Ability to maintain a high degree of confidentiality.
  • Self-motivated, collaborative, and enthusiastic team contributor.
  • Education/

    Experience Requirements

  • Bachelor’s degree or equivalent work experience.
  • Two to three years of related experience in marketing, communications, or a similar field preferred.
  • Working knowledge of property and casualty insurance, the independent agency system, and Ohio Mutual preferred.
  • SUPERVISION

    Supervision Received

  • Broad objectives are outlined.
  • Work is evaluated primarily on overall results.
  • Frequently exercises influence and good judgment to achieve desired outcomes.
  • Supervision

    Exercised

  • None
  • APPROVALS

    ASSOCIATE


    DATE


    SUPERVISOR/

    MANAGER


    DATE



    The above is intended to describe the general content and requirements for this position. It is not to be construed as an exhaustive list of duties, responsibilities, and/or requirements.




    Job Location

    Bucyrus, Ohio, 44820, United States

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