National Sales Manager in Austin, Texas at Terry Black s Barbecue LLC

Position Summary

Black Family Hospitality (BFH) is an expanding boutique hospitality company built on creativity, operational excellence, elevated guest experiences, and a deep commitment to wine, food, and hospitality culture. The National Sales Manager role is responsible for overseeing sales growth, hospitality integration, and wine programs while supporting the broader strategic direction established by the SVP of Beverages & Estates.

Driving wholesale, retail, direct-to-consumer (DTC), and national account sales initiatives for the company’s estate wine portfolio. The ideal candidate is an experienced hospitality and wine professional with a proven track record in driving wholesale, retail, direct-to-consumer (DTC), and national account sales initiatives. This individual will work closely with founders, winemakers, hospitality teams, distributors, and key account partners to elevate the BFH beverage and wine brands across all channels.

Key Responsibilities

National Sales Leadership

Achieve sales goals within assigned timeframes that meet business objectivesAcquire new business and maintain established distribution channels, brokers, national accounts, retail chains, hospitality groups, and key buyersRepresent the company at trade shows, distributor meetings, wine tastings, media events, and industry functionsDrive growth in wine club memberships, e-commerce sales, and direct-to-consumer initiativesPlan and conduct regular sales visits to accountsExecute our strategy of making BFH wines the preferred wines by the glass in leading hospitality accountsIdentify and aggressively pursue new business opportunities while expanding existing relationshipsManage a structured sales pipeline using CRM and sales dataAnalyze account performance and identify opportunities to improve distribution, depletions, and profitabilityPartner with hospitality, marketing, and culinary teams to build an annual onsite events calendar that drives visitation and DTC revenueRepresent BFH Wines and our producers with professionalism, energy, and authenticity

Estate Winery Duties and Responsibilities

Drive onsite direct-to-consumer (DTC) sales at Cloaked Valley, converting tasting room guests into bottle, case, and club purchases.Conduct wine tastings, staff trainings, and educational events to increase product knowledge and brand advocacyGrow and retain Cloaked Valley Society (Founders Club) membership, meeting monthly sign-up and retention targetsPlan and host wine club member events on site, including club pickup parties, new release events, winemaker dinners, and property toursDeliver memorable guest experiences at Cloaked Valley, including seated tastings, private tours, and vineyard walks, that build lasting brand loyaltySell and host private and corporate events at Cloaked Valley (buyouts, company retreats, rehearsal dinners, celebrations), coordinating with culinary and operations teams on executionSupport vineyard and estate maintenance, facilities management, guest-facing presentation, and operational excellencePartner with marketing and hospitality teams to build compelling storytelling around estate wines, vineyard-designated releases, and winery experiencesOversee tasting room operations including staffing, service standards, POS systems, private events, and retail performanceEnsure all estate operations comply with local, state, and federal regulations.

Hospitality & Guest Experience

Maintain exceptional standards for guest service, beverage presentation, and hospitality execution across all venuesCreate elevated guest engagement strategies that enhance retail sales, wine education, and customer loyalty.Support the execution of winery dinners, events, activations, and experiential programmingPartner with hospitality, marketing, and culinary teams to build an annual onsite events calendar that drives visitation and DTC revenue

Qualifications

Bachelor’s degree in Hospitality Management, Business, Marketing, Wine Business, or related field preferredMinimum 3 years of successful wine sales experienceExisting relationships within the hospitality communityStrong hunter mentality with a demonstrated ability to open new accountsExcellent presentation, communication, negotiation, and relationship-building skillsHighly organized, self-motivated, and accountableComfortable working independently in a fast-growing entrepreneurial environmentExperience working with multi-unit hospitality groups, luxury brands, wineries, or lifestyle-driven concepts preferredAbility to travel frequently and work flexible hours as business needs requireWSET, Court of Master Sommeliers, or related certifications preferred

Core Competencies

National Sales ManagementDistributor & Key Account DevelopmentHospitality OperationsBrand Building & StorytellingGuest Experience ExcellenceVendor & Supplier NegotiationCross-Functional Collaboration

Performance Expectations

Success in this role will be measured by:

Revenue growth across wholesale, retail, and DTC channelsExpansion of national account and distributor partnershipsWine program profitability and operational performanceEstate wine placement and brand visibilityGuest satisfaction and hospitality experience metrics

Disclaimer: This job description provides a general outline of responsibilities and expectations associated with the position. Duties and responsibilities may evolve or change based on organizational needs and business growth.