Google Ads/AI Growth Specialist in Lancaster, Pennsylvania at Aspen Home Improvements

THIS IS IMPORTANT

If you want to feel valued and appreciated, live with purpose, and refuse to settle for mediocrity, then your search is over—you’ve found what you’re looking for!

WHO WE NEED

Our focus isn’t on just hiring people—it’s on assembling the right team. That means we’re looking for people who are hungry for success, enthusiastic, and always open to learning. Around here, we support each other, hold ourselves to a high standard, and bring out the best in one another.

WHO WE ARE

We are Aspen Home Improvements. We’re a customer service company first—home improvement experts second. We are about people and strive to make exterior home projects hassle-free all while combining exceptional service with top quality products and craftsmanship.

We want people who embody our core values and want to be the B.E.S.T.

Be A Solutionist - They focus on outcomes not obstacles and seek improvement.

Expand Your Boundaries - They desire personal and professional growth and new perspectives.

Show Selflessness - They focus on collective success over personal recognition. They also see the world through the eyes of someone else.

Trustworthiness - They are dependable and maintain integrity.

WHAT’S NEXT

Some things you just don’t hear—you feel them. That sense of purpose, of drive, of belonging to something bigger than yourself. If you’re ready to work with a team that feels more like a family, apply today. If we connect on the phone, we’ll invite you in for a face-to-face interview! If the team feels that spark in you—the one that drives us every day—then quite possibly you’ll become the next driving force that helps our family grow even stronger!

We're looking for someone who is an expert with Google Ads and excited about the future of AI.

**This is NOT a traditional PPC role.**

We're looking for someone who already understands Google Ads, PPC, and lead generation—but who also wants to learn how AI can transform marketing. You'll have the freedom to experiment, test, and build systems that make our campaigns smarter every single day.

• Manage and optimize Google Ads campaigns daily
• Improve lead quality and reduce cost per lead
• Test landing pages, ad copy, and offers
• Use AI tools to:
• • Generate and test ad variations
  • Analyze search terms and customer intent
  • Improve conversion rates
  • Build reporting and automations
  • Experiment with new marketing workflows
• Collaborate with leadership to create the future of AI-powered marketing at Aspen

Must Have:

• 2+ years managing Google Ads
• Strong understanding of PPC and lead generation
• Experience with:
• • Search campaigns
  • Performance Max
  • Conversion tracking
  • Landing pages
  • Analytics
• Data-driven mindset

Huge Plus:

• Experience with AI tools like ChatGPT, Claude, Gemini, Perplexity, etc.
• Experience building automations or workflows
• Interest in prompt engineering or AI agents
• Loves experimenting and learning

• Curious
• Competitive
• Loves testing ideas
• Not afraid to fail fast
• Excited by AI and wants to stay ahead of the curve
• Wants to build something, not just manage campaigns