Social Strategy Lead in PHILADELPHIA, Pennsylvania at BROWNSTEIN GROUP INC.

Brownstein Group is an independent agency network based in Philadelphia, comprised of Born and Raised, Red Thread PR, Nucleus Digital and Poster Child. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business, and have worked with a range of companies including IKEA USA, Comcast Xfinity, Verizon, TruGreen, Microsoft, The GIANT Company, Humana, Wawa and NJM Insurance Group.

About Born and Raised

Recognized as an AdAge Small Agency of the Year, an AdWeek Agency of the Year Finalist and an inductee in AdWeek's Madison Avenue Walk of Fame, Born and Raised is the reimagined advertising practice of Brownstein Group. Combining the experience of a legacy with the hunger of a new generation, the agency delivers creative and strategy that help brands break barriers and create work that can't be ignored. Born and Raised is built on independent thinking and collective creativity – a because it takes a village to raise a great idea.

Ranked as an O'Dwyer's Top 100 National PR Agency and one of Fortune Magazine's Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people.

Job Description

Born and Raised has a fantastic opportunity for an intuitively insightful, wildly creative, social media-forward Social Strategy Lead.

In this role, you will build and lead the social media strategy for one of the agency's largest integrated clients. Working from an established brand strategy, you will translate the brand's positioning and business priorities into a cohesive, actionable social ecosystem.

This is a builder role. You will help shape Born and Raised's approach to social strategy, using our largest client engagement as the proving ground for new tools, processes, standards, and ways of working that can eventually benefit the broader agency. You will serve as the client's and agency team's go-to social authority—bringing deep platform expertise, a strong point of view, and an instinct for when to follow best practices and when an idea is strong enough to break them.

This position requires someone who speaks with authority, can work a room, and is comfortable navigating ambiguity while leading with conviction. At Born and Raised, we prize bold, brave, and brilliant ideas and are looking for similar qualities in the past work of applicants. While we have a tried-and-true approach, we don't believe in templates. For this reason, we are seeking a critical thinker who aligns with Born and Raised values and also breaks the mold.

The right Social Strategy Lead for this position loves the work itself, lives at the intersection of data, technology, culture and creativity, and is a social media specialist at heart – equally energized by platform mechanics, audience behavior, creative possibilities, cultural shifts, and measurable performance.

Responsibilities

• Own the development and ongoing evolution of the social media strategy for one of the agency's largest integrated clients, translating its established brand strategy into clear platform, audience, content, engagement, and measurement plans.
• Build a connected social ecosystem that defines the role of each channel and how organic social, paid social, influencer relations, community management, PR, and campaign activity work together.
• Serve as the agency's primary social strategy leader on the account, providing clients and internal teams with clear, confident, and informed recommendations.
• Establish content pillars, platform roles, channel priorities, publishing principles, audience strategies, and activation roadmaps.
• Turn social strategy into actionable briefs and plans that inspire creative teams and help ideas succeed within the realities of each platform.
• Bring deep knowledge of platform algorithms, formats, features, audience behaviors, accessibility considerations, brand-safety issues, and evolving best practices.
• Know when to follow platform conventions—and when strategically breaking them can help the brand earn attention.
• Utilize market research, competitive analysis, and social listening to identify audience insights, cultural opportunities, category trends, and emerging conversations.
• Develop proactive recommendations for how the brand can participate credibly and distinctively in relevant cultural moments.
• Partner closely with creative, account, PR, influencer, community management, paid media, analytics, legal, and production teams to bring the social strategy to life.
• Create content plans, ensuring alignment with brand voice and objectives.
• Guide the development of content calendars and contribute directly to drafting them, ensuring content reflects the social strategy, brand voice, platform behaviors, audience needs, and business objectives.
• Provide strategic direction to the teams responsible for day-to-day content development, publishing, and community management rather than directly managing those functions.
• Analyze performance metrics, including engagement, reach, sentiment, traffic, and conversions, and translate findings into actionable recommendations.
• Create a continuous test-and-learn agenda that improves content, channel performance, and audience engagement over time.
• Develop social playbooks, workflows, planning tools, governance standards, and other resources that make agency and client teams more effective.
• Help define Born and Raised's broader social strategy offering, using lessons from this engagement to create scalable approaches and best practices for the agency.
• Stay current with platform updates, new tools, creator behavior, emerging communities, cultural trends, and changes in the broader social landscape.
• Evaluate emerging platforms and technologies—including relevant AI-enabled social tools—and recommend practical applications based on audience and business value.
• Collaborate with clients to build support for social strategies across matrixed organizations.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Qualifications

• 5–7 years of experience in social media strategy, preferably within an advertising, social, digital, or integrated agency
• Agency background required
• Experience guiding multidisciplinary teams and helping colleagues strengthen their social capabilities
• Demonstrated experience translating established brand strategies into channel-specific social strategies and activation plans
• A portfolio of social strategies, programs, or campaigns demonstrating strong thinking and measurable results
• Expert-level knowledge of major social platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, Snapchat, Reddit, and emerging or niche communities
• Deep understanding of organic and paid social, creator and influencer programs, community engagement, social listening, content planning, and social measurement
• Demonstrated ability to define the distinct strategic role of different platforms within an integrated ecosystem
• Strong understanding of how platform algorithms, formats, audience behaviors, and cultural conventions influence creative effectiveness
• Experience developing social playbooks, content frameworks, channel plans, content calendars, testing roadmaps, and measurement frameworks
• Ability to turn data, social listening, and cultural observations into clear strategic recommendations
• Working knowledge of brand strategy and creative briefing, with the ability to protect and activate an established brand position
• Curiosity about AI and emerging technology, with the judgment to identify practical applications for social strategy and execution
• Passion for social media, emerging trends, creativity, and audience-first thinking.

Special Sauce We're Looking For:

Physical Requirements & Working Conditions:

• Ability to sit or stand for prolonged periods of time
• Visual Acuity
• Ability to use office equipment
• Requires time in office buildings or outdoors

Perks for your well-being:

Brownstein Group offers the following benefits so you remain unstoppable:

Brownstein Group is committed to cultivating a culture of inclusion and authenticity.

The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein Group's success as well.

Brownstein Group is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We're always working on being more inclusive and there will always be more work to do, so please come and join us.