Digital Account Marketing Manager at Island Hospitality Management – West Palm Beach, Florida

As the Digital Account Marketing Manager, your role involves guiding and implementing Island Hospitality's defined digital strategy across our hotels, restaurants, and other channels. This position is accountable for overseeing Island Hospitality's e-commerce presence, boosting e-commerce revenue, and delivering top-notch support

This role is designated as an in-office position, at our West Palm Beach office.

Job Requirements:

• Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns
• Proactively evaluate, recommend, and implement strategies to improve individual hotel’s top line revenue, web presence, and marketing performance
• Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level
• Form & manage relationships with agencies and OTA vendors
• Create performance reports to drive the action plan process that will increase the company’s presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company’s needs
• Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels
• Utilizing the company’s tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices
• Understand and execute social media campaigns and assist with content creation, scheduling and deployment
• Assist with reputation management, overseeing responses to reviews across several platforms including Google, Trip Advisor, OTA’s and social media platforms
• Partner with the Director of Digital Marketing with work streams to help meet revenue goals
• Work with the Content & Design Manager to optimize websites of all the company’s brands
• Work with revenue management to create and evaluate brand.com and OTA packages/promotions and or specials
• Attend brand trainings and webinars
• Travel to hotels as requested by SVP of Sales & Marketing
• Any and all other work as required to complete the primary purpose of the position.

Job Qualifications:

Required Prior experience

• 2+ years of experience working in digital media role and/or 2+ years of experience in a revenue management role (required)

Preferred Prior Experience

• Hospitality industry experience
• Marriott, Hilton, Hyatt, IHG or Independent digital and paid media experience
• SEO, email marketing and paid search experience
• Prior experience with remote work; requires minimal supervision; self-starter and self-motivated

Required Education

• High School Diploma or equivalent experience

Preferred Education

• Bachelor’s degree in Sales, eCommerce/Digital, Marketing, Business, or Hospitality Management

Required Technology

• Proficient skills with Microsoft Office – Excel, Word, and PowerPoint

Preferred Technology

• Working knowledge with SEO, Google Analytics, email marketing and paid media platforms

Training:

Island Hospitality is committed to employee development and displays that commitment with a formalized training and development program providing a clear path for any employee with a desire and aptitude to thrive in the hospitality business. As team members join Island Hospitality from other organizations they too can build on that prior experience and find further growth opportunities within our company by utilizing the tools and resources offered.

Team Member Wellness Program: How We Thank You For All You Bring To The Team

Rewarding Benefits Package:

• Healthcare including Medical, Dental, and Vision Insurance
• HSA & FSA plans available!
• Dependent care FSA
• Identity Theft Protection Insurance Commuter benefits including transit & parking
• Pet Insurance
• PTO and Payroll Incentives for Annual Wellness Exams
• Employee Assistance Program Wellness Subscriptions including access to gyms, financial planning, counseling, and legal services
• Paid Sick and Vacation Time
• Family Leave
• 401(k) Retirement plan - IHM Matches 100% up to 3% of your salary and an extra 50% on the next 2% of your salary. 401(k) is fully vested upon the first contribution

Rewarding Hard Work:

• Incentive based bonus program
• Free room nights at our hotels and employee discounts within your hotel brand
• Discounts for friends and family within your hotel brand
• Team Member recognition and bonus
• Discounted tickets to theme parks, musicals, movies, and more through Tickets at Work
• Career Growth through our in-house training program with a path personalized to your desired goals
• Referral bonus program to ANY of our locations

Equal Opportunity Employer

Island Hospitality uses E-Verify to confirm work authorization in all municipalities where it is required by law.