CA Direct Response Copywriter – E-Commerce (AI + Research Focus) at Pearl West – Vancouver, British Columbia

Company Overview

We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A/B test, and want your creative work to drive revenue — you’ll feel right at home with us.Role Overview

We’re looking for a project-based Direct Response Copywriter with 3+ years of experience writing for e-commerce brands. This contract-based role is perfect for someone who can jump in, own projects end to end, and create high-performing copy using a mix of human creativity, product insight, and AI tools like ChatGPT and Claude AI.
You’ll be responsible for crafting landing pages, email sequences, ad copy, and more — all grounded in detailed product research and optimized to convert. If you’re fluent in persuasive storytelling and data-driven messaging, we’d love to collaborate with you on a high-impact project.Key Responsibilities

🔍 Conduct deep product research to identify compelling USPs and unique mechanisms
✍️ Write landing pages, ads, and email campaigns that convert across eCommerce platforms
🧠 Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality
📊 Analyze performance data and A/B test different messaging angles
🤝 Collaborate with design and marketing to ensure aligned visuals and copy
📚 Deliver polished, research-backed copy assets on time and optimized for impactProject KPIs

📈 Deliver a 10% uplift in landing page conversions
📦 Identify and integrate 3–5 unique USPs or mechanisms per product
🧠 Reduce editing time by 25% through strategic use of AI tools
🚀 Ensure all copy assets are performance-focused and ready for launchSuccess in This Role Looks Like

• You deliver clear, persuasive, research-driven copy that meets or exceeds conversion goals
• You bring new creative angles and fresh hooks grounded in real product and customer insight
• You use AI tools to streamline your writing process, not replace your creative thinking
• You’re able to work independently, meet deadlines, and hit project milestones confidently

Required Skills & Qualifications

✅ eCommerce-focused copywriting experience
✅ Direct response copywriting background (Gary Halbert, Dan Kennedy, etc.)
✅ Strong research and product positioning skills
✅ Experience using AI tools (ChatGPT, Claude, Jasper, etc.)
✅ Understanding of customer psychology and purchase behavior
✅ Strong attention to detail and proven ability to write high-converting copyNice-to-Have Skills

✨ Familiarity with Shopify, Amazon, or other eCommerce platforms
✨ Experience analyzing ad/campaign data for copy optimization
✨ Previous freelance or contract experience in a fast-paced, results-driven environmentWho Should Apply?

✅ Apply if you:

• Know how to turn product research into sharp, conversion-driven copy
• Love working independently and delivering great results under tight deadlines
• Have a strong portfolio that shows real-world impact
• Are confident using AI tools to enhance (not replace) your writing process

🚫 Do not apply if:

• You are a non-native English speaker without fluency in persuasive written copy
• You have no direct response experience
• You have never used AI tools for writing or workflow improvement

Project Details & Work Setup

📋 Work Arrangement: Project-based (remote)
💼 Commitment: Based on scope of work (to be discussed)
💰 Compensation: Competitive, based on experience and project scope
🧘 Flexibility: Work on your own time as long as deadlines are met
🎯 Collaboration: Clear communication, performance-focused direction, and team support

How to Apply

We’re excited to see what you’ve got. To apply for this project-based role:

1. Submit your resume and portfolio – Show us your best work, especially performance-driven copy for eCommerce brands.
2. Answer a short assessment – If shortlisted, you’ll be invited to complete a skills-based evaluation.
3. Join an initial interview – A quick call to discuss your experience, process, and fit for the project.
4. Final interview with the department manager – Dive deeper into strategy, expectations, and how you’ll contribute to the team.