Marketing & Development Manager in at Public Works Consultant LLC

Job Description: Marketing and Development Manager

Overview

The Sales & Marketing Manager plays a dual role: driving business development and managing operational execution across the marketing and development department. This role requires a strategic mindset, strong organizational skills, and hands-on collaboration with internal teams and external partners. You’ll be instrumental in positioning PWC as the go-to compliance partner in public works and government contracting across the nation. This is a management role and will include several direct reports from the Marketing and Development department. This document outlines the comprehensive responsibilities of a Marketing and Development Manager.

Responsibilities

• Develop and execute regional sales strategies targeting state and federally funded public works projects.
• Own the full sales cycle—from prospecting to closing—using HubSpot CRM.
• Forecast revenue growth and manage pipeline health across assigned territories.
• Implement phased client acquisition goals aligned with national expansion strategy.
• Manages employees to support development.
• Manages internal teams to design and deploy outreach campaigns, event promotions, and lead nurturing initiatives.
• Ensures campaign metrics are tracked and summarized.
• Manages employees to support marketing objectives.
• Represent PWC at seminars, webinars, conferences, expos, and training sessions when needed.
• Support event logistics and ensure team is following up on communications and documentation.
• Maintain strong relationships with associations and public agencies.
• Ensure PWC is serving as a trusted advisor in the community.
• Coordinate internal and partner meetings.
• Ensure team maintains CRM records and pipelines enforcing data standards.
• Document processes and update SOPs as tools and workflows evolve.
• Follow up electronically or verbally with industry professionals on an as-needed basis.
• Works closely with the Member Services Manager to facilitate the onboarding process for new members, ensuring a smooth transition and a positive start to the relationship.
• Understands all aspects of federal, state, and local city reporting requirements.
• Use Click Up to set up, monitor and acquire comprehensive knowledge of all active quests.
• Develop strong, long-lasting relationships with industry professionals and partners.
• Use CRM software and Microsoft Office Suite which includes using the internet, company software and any databases that member accounts are under.
• Share feedback and insights with internal teams to drive service improvements.
• Participate in regular team meetings and strategy sessions to align team goals and objectives.
• Proactively identify and address any issues or challenges faced by teams.
• Ensure timely resolution of issues to maintain satisfaction and trust.

• Maintain professionalism and composure in tricky situations, demonstrating strong conflict resolution skills.
• Lead, mentor, and train a team of Member Development Associates, Marketing Coordinators, Social Media Coordinators, and Marketing and Development Admins.
• Develop strategic marketing strategies to drive growth and retention
• Collaborate with internal teams to deliver high-quality service and solutions
• Prepare and deliver performance appraisals
• Stay informed about industry trends and competitor activities
• Attend meetings on an as needed basis

Problem Solving and Conflict Resolution

• Act as a mediator in conflicts between potential members or industry professionals and internal teams, ensuring a fair and satisfactory resolution for all parties.

Professional Development and Continuous Improvement

• Participate in ongoing training and development programs to enhance skills.
• Stay up to date with best practices and embrace new technologies.
• Seeking feedback from members and management team to identify areas for improvement and growth.
• Continuously evaluate and improve CRM processes and procedures.
• Share best practices and process improvements with the broader team.

Qualifications

• Bachelor’s degree in business, marketing, or related field (preferred).
• 3–7 years of experience in B2B sales, marketing, or consulting services.
• You have a stable ‘at home’ work environment with dedicated office and/or noise free space and sufficient internet connection to accomplish online work, video, and phone calls
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Proficiency in CRM software and Microsoft Office Suite
• Strong Microsoft Excel skills for list management, data cleanup, and reporting.
• Strategic thinking and problem-solving abilities
• Proven experience producing Zoom (or similar) webinars behind the scenes.
• Proficiency with HubSpot CRM and ClickUp or similar platforms.
• Understanding of email campaign setup, forms, and segmentation.
• Excellent attention to detail, organizational skills, and follow-through.
• Clear written and verbal communication with professional etiquette.
• Ability to prioritize multiple deadlines and deliver consistent results.
• Willingness to travel (25–40%) for events and client meetings.
• Experience in construction, public works, government contracting, or compliance industries.
• Familiarity with Davis-Bacon, prevailing wage laws, or public contracting processes.
• Basic knowledge of social media management and WordPress.

Key Skills

• Leadership: Ability to lead and inspire a large team
• Strategic Planning: Develop and execute outreach plans
• Communication: Articulate and effective in external and internal communications
• Problem-Solving: Expertise in identifying issues and implementing solutions