Associate Director, Content Strategy (Healthcare) at Huge, Inc. – Brooklyn, New York

Location: This position is remote within the United States.

Associate Director, Content Strategy (Healthcare)

Job Description.

Huge is seeking an Associate Director, Content Strategy to drive innovation and excellence within the dynamic healthcare sector. This pivotal role requires a strategic thinker who is an expert in leading the development and execution of scalable content strategies integral to designing seamless content ecosystems.

As a Content Strategy expert, you must possess a deep understanding of the complexities unique to the healthcare category and demonstrate a proven ability to map and optimize the patient journey across key digital touchpoints. As an Associate Director, youll lead projects that help our clients maximize the value of their contentidentifying opportunities, defining strategies, and creating actionable roadmaps to achieve their goals by directly supporting their primary service lines, such as primary care, cardiology, and womens health.

Your work will go beyond structuring content; youll ensure it aligns with patient needs and transforms a complex journey into a simple and intuitive experience- getting patients to the right information when it matters most.

What youll be doing.

• Lead content audits and drive end-to-end efforts in information architecture, content modeling, and taxonomy development for large, complex healthcare digital ecosystems.
• Drive content governance, audits, workflow design, and lifecycle management.
• Create and evolve information architecture, content models, taxonomy structures, and metadata systems.
• Develop strategy, including voice & tone frameworks, messaging guidelines, and systemized content patterns.
• Partner with Experience Design, Product, and Engineering teams to scale content operations and ensure quality across channels.
• Lead workshops and interviews on content requirements and needs with mid- and senior-level clients.
• Act as a healthcare subject matter expert for our internal team and a trusted advisor for day-to-day and senior clients.
• Identify, prioritize, and sell large-scale content opportunities at the project and product levels.
• Identify migration strategies for content across products and partner with engineers and technologists to plan and implement content migration(s).
• Collaborate with technologists, business analysts, and product managers on Huge and client teams to recommend appropriate content systems for projects.
• Consult internal teams and clients on content governance, including workflow definition, communications and socialization, decision frameworks, and platform training and coaching.

What wed like to see.

• 8+ years in content strategy, UX writing, content design, or adjacent strategic roles, with experience in an agency, consulting, or client services environment.
• Deep understanding of how healthcare audiences search, navigate, and make decisions. From patients exploring care options to providers seeking clinical resources.
• Experience bringing simplified, intuitive navigation to life that aligns with user priorities, including scalable frameworks that evolve with the health systems services and growth.
• Expertise in these foundational areas of content strategy:
  • Content governance, audit, and lifecycle management
  • Information architecture and content modeling
  • Editorial strategy and voice/tone frameworks
  • Taxonomy strategy
  • Multi-channel content planning

• Strong communication skills, with the ability to translate complex systems into simple, compelling narratives.
• Comfort working in fast-paced environments with cross-disciplinary teams.

This role is currently not available for hire or work in New Mexico and Hawaii, USA.

About Huge

Huge is a design and technology company. We create products and experiences that grow the worlds most ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, our proprietary platform LIVE and unlocking the advantages brought to us by emerging technologies. We believe all experiences should be intelligent, shoppable and unique to every brand.

Huges nearly 1,000 thinkers, tinkerers, makers and creators, have been problem-solving across North America, Europe, and Latin America for over 25 years. Interested? Youll find more information at www.hugeinc.com.

Huge is committed to creating an inclusive employee experience for all. Regardless of race, gender, religion, sexual orientation, age, disability, or if youre parenting the next generation of innovators, we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Huge is an equal opportunity employer (EOE). We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Workers shall not be required to pay employers or agents recruitment fees or other related fees for their employment. If any such fees are found to have been paid by workers, such fees shall be repaid to the worker.

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