Packaging Designer at Baked By Melissa – New York, New York

Department: Creatuve

Location: Corporate Office; New York, New York

Reports To: Creative Manager

Direct Reports: N/A

Baked by Melissa is looking for a Packaging Designer to bring our brand to life through fun, creative, and beautifully designed packaging! From our iconic cupcake sleeves to seasonal gift boxes, one-of-a-kind influencer mailers, and custom packaging for brand collabs - you’ll own it all, making sure every package that leaves our bakery is as delightful as the treats inside.

What You’ll Do

• Own the end-to-end design process for all packaging materials, from evergreen products to seasonal and limited-time offerings.
• Develop innovative packaging solutions that are both visually compelling and functionally effective.
• Collaborate with the creative, marketing, and product teams to ensure all packaging aligns with brand strategy and business goals.
• Ensure all packaging aligns with the Baked by Melissa brand identify, maintaining a consistent and elevated look and feel.
• Create detailed dielines, mockups, and production-ready files, working closely with print vendors to ensure quality and accuracy.
• Support the team with ad hoc design projects, including B2B materials, visual merchandising assets, and promotional collateral.
• Stay up to date on industry trends and innovations in packaging, print production, and materials.
• Manage multiple projects efficiently, balancing deadlines, revisions, and stakeholder feedback.

What We’re Looking For

• A creative and strategic thinker with a passion for packaging design and branding.
• Detail-oriented, with a strong understanding of print production, materials, and finishing techniques.
• Comfortable working in a fast-paced, collaborative environment with multiple projects and deadlines.
• Proactive and solutions-driven - you anticipate challenges and approach design with problem-solving in mind.
• Excited about creating unique, standout packaging that enhances the customer experience and reinforces brand identity.

Qualifications

• 3-5 years of experience in packaging design (experience in CPG, food & beverage, or retail is a plus).

• A strong portfolio showcasing packaging design, branding, and print production expertise.

• Illustration skills with the ability to create custom graphics, patterns, and icons that enhance packaging and print materials.

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• A solid understanding of dielines, materials, print production, and finishing techniques.

• Experience collaborating with print vendors and overseeing production from concept to final product.

• Strong communication and project management skills, with the ability to juggle multiple deadlines.

• A trend-savvy, innovative mindset, always looking for new ways to elevate design and packaging experiences.