Manager, International Marketing (Tourism/Hospitality) in Detroit, Michigan at Metropolitan Detroit Convention & Visitors

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

WHAT WE OFFER:

POSITION PURPOSE: The International Marketing Manager is responsible for increasing international visitation and awareness of metro Detroit. The position will support the development and implementation of global marketing strategies, conduct market research, manage the destination's brand image, create marketing campaigns, and build partnerships with stakeholders in the tourism and hospitality industry.

LOCATION & SCHEDULE:

WHAT WE REQUIRE:

PREFERRED:

HOW YOU’LL CONTRIBUTE:

OTHER CONTRIBUTIONS:

REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:

• Strong foundation in marketing principles, strategies, and best practices, with a focus on international marketing and cultural considerations.
• Knowledge of international market research methods, consumer behavior trends, and marketing analytics, with the ability to interpret data and provide recommendations.
• Understanding of brand management principles and the ability to adapt marketing messages and materials for diverse international audiences while maintaining brand consistency.
• Ability to collaborate effectively with internal teams, external agencies, and international tourism industry partners to support marketing initiatives and destination awareness efforts.
• Working knowledge of digital marketing channels, content development, and campaign execution across multiple platforms.
• Excellent communication skills including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
• Strong ability to organize, prioritize, and manage multiple assignments.
• Creative and adaptable in fast-paced environments.
• Builds and maintains effective relationships with colleagues and external stakeholders.
• Consistently demonstrates professionalism in attitude, appearance, and behavior.
• Effective in both remote and in-person settings; proficient with video conferencing tools.
• Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
• Available to work evenings, weekends, and travel as needed.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
• Ability to perform extensive standing and/or walking for work-related assignments and events.
• Ability to lift, push, and/or carry up to 40lbs. occasionally.

TRAVEL REQUIREMENTS:

• This role requires extensive international travel.

Visit Detroit is an Equal Opportunity Employer:

We respect and seek individuals of a diverse background and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

Please ensure you regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status.

The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment.