Founding Marketer (Product Marketing) in India at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Founding Marketer (Product Marketing) based in India.

This is a rare opportunity to define and scale the marketing engine of an AI-native financial product from the ground up. You will own how the product is positioned, discovered, and adopted, shaping both the narrative and the growth systems that bring it to life. The role sits at the intersection of product marketing, growth, and founder-led storytelling, requiring both strategic vision and hands-on execution. You will be responsible for building distribution channels, crafting compelling messaging, and designing experiments that drive user acquisition and retention. In a fast-moving, zero-to-one environment, you will operate without predefined playbooks and instead create them. This role is ideal for a builder who thrives in ambiguity, moves quickly, and understands how modern AI-native tools can amplify marketing impact. Your work will directly influence how users experience and adopt a next-generation financial platform.

• Own the full marketing strategy, including narrative development, positioning, distribution, and growth experimentation.
• Define and execute the company’s go-to-market strategy from zero to scale in a highly competitive, early-stage environment.
• Build and scale acquisition channels to drive sustainable user growth and engagement across the funnel.
• Design and execute product launch strategies and ongoing growth campaigns.
• Lead founder-led content initiatives across platforms such as social media, blogs, podcasts, and newsletters.
• Own lifecycle marketing programs focused on activation, retention, and user engagement.
• Run continuous growth experiments across channels to identify scalable acquisition loops.
• Build and leverage AI-driven workflows, automations, and agents to maximize marketing efficiency and output.
• Create and ship high-quality content at speed, iterating based on performance insights.
• Solve ambiguous growth challenges in a zero-to-one environment without predefined frameworks.
• Collaborate closely with founders and product teams to align marketing with product evolution.

• 3+ years of experience in marketing, growth, or similar roles.
• Proven experience working in early-stage startups and driving growth from zero to meaningful user adoption.
• Demonstrated ability to take a product or company from 0 to 1 and build marketing foundations.
• Strong public presence through content creation (e.g., Twitter/X, LinkedIn, YouTube, podcasts, newsletters, Substack, or similar).
• Deep understanding of modern GTM strategies without reliance on large budgets or established brand equity.
• Strong storytelling, writing, and content creation skills with a bias for speed and iteration.
• AI-native mindset with experience using automation, agents, or AI tools to scale marketing or growth workflows.
• Ability to independently own growth outcomes and operate with high autonomy.
• Strong analytical thinking combined with creative execution skills.
• Comfort working in fast-paced, ambiguous environments with rapidly evolving priorities.

• Competitive salary aligned with experience and early-stage startup benchmarks (25,00,000 – 30,00,000 per year)
• Opportunity to join as a founding marketing leader in a high-growth AI-native company
• High ownership role with direct impact on product positioning and user growth
• Remote-first working model
• Significant autonomy to define strategy, tools, and execution approach
• Exposure to cutting-edge AI, stablecoin, and fintech innovation space
• Opportunity to build and scale marketing systems from zero to one
• Direct collaboration with founders in a fast-moving environment