Marketing Specialist in North Liberty, Iowa at GreenState Credit Union

Overview

The Marketing Specialist is responsible for executing marketing strategies for our Retail, Mortgage, Wealth Management, and/or Insurance departments. This role collaborates with multiple teams to foster growth and ensure a professional and positive member experience within our branding guidelines. Excellent writing and project management skills are required.

GREENSTATE CULTURE:

At GreenState, our purpose is to create lasting value for our members, our communities, and one another. We empower our teams to create opportunities that strengthen financial well-being, transform lives, and enhance the vitality of the communities we serve. We know our success—now and in the future—is deeply rooted in fostering an engaging, diverse, and inclusive workplace where everyone knows they matter, their work makes an impact, and their everyday commitment to living our values is what brings our mission to life.

Salary range for this position is $79,173.90 - $92,563.38 with a progressive benefit package.

Responsibilities

Performs essential duties and responsibilities in the following areas which may include but are not limited to those listed and are subject to change.

1. Adheres to the Credit Union's core values and Service Standards in conducting GreenState's mission and vision.
2. Demonstrates a positive member service (internal and external) focus at all times.
3. Demonstrates teamwork in all interactions with coworkers and in the completion of all duties and responsibilities.
4. Ensures confidentiality of member information.
5. Supports a diverse and inclusive work environment.
6. Collaborates with internal business units (Retail, Mortgage, Wealth Management, Trust Services, Insurance, and Commercial) to develop and execute growth & retention strategies.
7. Responsible for collateral materials, digital ads, videos, website content, newsletter blurbs, social media posts, event planning and new employee onboarding for these teams.
8. Assists in the creation of marketing collateral and communications including design, copywriting, proofreading and execution.
9. Works closely with agency partners to ensure all campaigns align with strategic initiatives.
10. Ensures the integrity of GreenState branding in all external advertising and communications.
11. Regularly reviews campaign performance metrics and provides recommendations for ongoing optimization.
12. Conducts marketing and demographic research, competitive scans across the field of membership, and stays current on industry trends.
13. Prepares targeted marketing lists and reporting with the Credit Union’s MCIF system, CRM, and/or other platforms, as necessary.
14. Ensures marketing campaigns adhere to legal and compliance requirements.

Qualifications

1. Bachelor’s degree in marketing or business and two years of work experience.
2. Experience with writing professional communications.
3. Ability to coordinate and prioritize large, detailed project requirements and schedules. Will be required to oversee and lead multiple projects at once.
4. Detail oriented with a high level of scanning for accuracy along with special emphasis on proof reading and layout review.
5. Strong people skills required for internal and external Credit Union communications.
6. Proficiency in a variety of PC software programs, including the Microsoft Office application suite.
7. Ability, availability and willingness to work additional hours as demanded by the workload and the credit union’s rapidly changing competitive environment.
8. Support diverse and inclusive work environment.
9. Must be bondable.