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Email Marketing & Automation Specialist in at The Plum Tree Group

Job Function: MarketingEmployment Type: Full-Time
The Plum Tree Group
Pakistan
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Job Description

Work Setup: This is a flexible role. Candidates can choose to work remotely or onsite (karachi office) depending on their preference and location.

About the Role: We're looking for a detail-oriented Email Marketing Specialist to own our email marketing operations, from campaign creation to automation setup. This is a junior role with a strong emphasis on email best practices, deliverability, and list management. You'll primarily work within GoHighLevel.

Key Responsibilities:

  • Build, schedule, and manage email campaigns end-to-end
  • Write and edit email copy that drives opens, clicks, and conversions
  • Set up and maintain automated email sequences and workflows
  • Manage and segment contact lists to ensure targeting accuracy
  • Monitor campaign performance (open rates, CTR, deliverability) and report insights
  • Implement and manage UTM tracking across all email campaigns
  • Configure and verify SPF, DKIM, and DMARC records to ensure email authentication and deliverability
  • Run A/B tests on subject lines, content, and send times
  • Maintain email hygiene and compliance (CAN-SPAM, GDPR basics)
  • Collaborate with the team to align email efforts with broader campaigns

Requirements:

  • 1–2 years of hands-on email marketing experience
  • Proficiency in at least two of: Mailchimp, ActiveCampaign, Constant Contact, GoHighLevel
  • Working knowledge of marketing automation and workflow logic
  • Understanding of email deliverability best practices including SPF, DKIM, and DMARC configuration
  • Familiarity with UTM parameters and campaign attribution tracking
  • Basic copywriting ability
  • Analytical mindset — comfortable reading campaign data and acting on it


Nice to Have:

  • GoHighLevel experience specifically
  • Familiarity with CRM pipelines and lead nurturing
  • Experience with SMS marketing


Culture & Benefits:

  • Market-competitive salary with performance-based bonuses
  • Growth-focused and entrepreneurial environment
  • Mentorship from experienced founders and marketing leaders
  • Health insurance and paid leaves
  • Professional development budget for courses and certifications
  • Career growth in a global SaaS-focused organization
  • Access to Launchpad's full platform and AI tools

Compensation:

Salary: Market competitive (based on experience)
Bonus: Performance-based incentives tied to growth metrics



How to Apply:
Apply directly or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Email Marketing & Automation Specialist.

Job Location

Pakistan

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