Digital Marketing Specialist in New York, New York at Ignyte Insurance

About Us: ISO Insurance is the world’s largest international student insurance manager, dedicated to providing affordable and suitable health insurance for international students since 1958. We prioritize exceptional multilingual customer service and understand the unique needs of international students. Serving over 1,000,000 students from 200 countries and partnering with 6,700 educational institutions, ISO’s goal is to provide international students with comprehensive health insurance at a price they can afford.

Job Title: Digital Marketing Specialist

Location: New York, NY

Employment Type: Full-Time

Responsibilities:

• Respond promptly and professionally to customer inquiries via phone, email, and chat
• Develop and execute digital marketing campaigns targeting Chinese international students
• Manage and grow the company’s presence on WeChat, Rednote (Little Red Book), and other channels
• Create compelling content, including articles, graphics, and videos to engage and educate Chinese international students
• Implement and optimize paid advertising campaigns on Chinese platforms to drive leads and conversions
• Conduct market research to identify trends, competitor strategies, and opportunities in the Chinese international student insurance
• Collaborate with internal teams to align messaging and promotional activities with business goals
• Monitor campaign performance and provide detailed analytics and reports with actionable insights
• Stay up to date with evolving trends in Chinese social media, SEO, and digital marketing strategies

Requirements:

• Fluency in English and Mandarin Chinese (written and spoken).
• Minimum 1–2 years’ experience in digital marketing, specifically on Chinese social media platforms.
• Strong understanding of Chinese social media trends, user behaviors, and regulations.
• Experience in running and optimizing paid campaigns on WeChat, Rednote, and other platforms.
• Ability to create engaging content tailored for Chinese audiences.
• Knowledge of international student insurance or a related industry is a plus.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

What We Offer:

• Competitive salary and benefits package
• 401(k) with annual company profit share contribution
• Federal holidays and 16 PTO days
• Benefits program – medical, vision, dental, disability, and life