Marketing Specialist- Mandarin Speaking at Hungrypanda – New York, New York

【About HungryPanda】

Founded in 2017, HungryPanda is currently the largest overseas Asian food delivery platform. Starting in Nottingham, U.K., HungryPanda has expanded to more than 80 cities in 10 countries: the U.K., France, Italy, the U.S., Canada, Australia, New Zealand, Japan, South Korea and Singapore. Currently, HungryPanda works with over 80,000 riders, 100,000 merchants and serves over 6 million users worldwide

Job Description

Offline Promotion & Cross-Industry Partnerships

• Lead field marketing operations in residential areas, office buildings, and commercial districts to increase brand visibility and user sign-ups.
• Recruit, train, and manage part-time promotional staff; assign daily tasks and track performance.
• Identify and develop local cross-industry partnerships (e.g., student unions, businesses, community organizations) to expand brand exposure.
• Plan and execute offline campaigns to drive user acquisition and improve second-order rate and customer retention.
• Collect user feedback and adjust local marketing strategies and field scripts to improve effectiveness.
• Build and maintain a local user contact database to strengthen user relationships and enhance loyalty and reputation.

User Communities Operations & Campaign Execution

• Manage local user communities to improve engagement and retention; create tailored strategies based on user profiles.
• Coordinate cross-functional resources to implement marketing activities and collaborate with the marketing manager to meet business goals.
• Regularly analyze competitor activity and market trends to provide optimization suggestions.

Job Type: Full-time

Work Location: In person