Content Marketing Manager in Denver Metro or Remote, Colorado at DataDeletionTarget

Are you ready to develop compelling content for the hottest company in the fast-growing segment of cybersecurity automation? Do you get excited about translating technology into compelling stories that drive a following and increased engagement? Do you like winning and seeing your words create a competitive advantage? If so, Swimlane wants you!

As the Content Marketing Manager, you will advance our mission to help enterprises automate their world of security. We will be looking to you to drive the creation of content that engages and influences our security buyers. You will lead and organize the creation of content aimed at educating and acquiring customers through their journey in evaluating security automation solutions. Reporting to the Director of Product Marketing, you will be working closely with key stakeholders across the company to generate creative ideas, manage editorial calendar, write content briefs, as well as create, review, and launch content yourself.

The ideal candidate is a storyteller who has knowledge of the cybersecurity industry, the buyer persona, and the challenges of prospective customers. You thrive in a dynamic, fast-paced environment, and are eager to try new ways to engage your audience. A successful person in this role will be equal parts curious and deadline-driven, copy editor and creative strategist, collaborative yet daring.

Key Responsibilities:

• Create engaging content that speaks to buyer needs, pains, to accelerate the buyer's journey.
• Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging.
• Influence the content strategy that supports corporate goals.
• Build and maintain a content roadmap and blog editorial calendar.
• Regularly track, measure and optimize content based on SEO best practices, advertising goals, engagement metrics, and marketing departmental goals.
• Identify emerging trends to create relevant, engaging and informative blog content
• Create content briefs and project management processes to help manage the company’s stable of content creators, ensuring final delivery is on time and on message.
• Write and copy edit content which includes blogs, videos, infographics, case studies, and website landing pages.
• Activate final content through internal and external channels.
• Organize and manage Swimlane’s library of content.

Who we are, and what we offer:

Swimlane is a rapidly growing, innovative startup with a passionate team focused on improving IT security practitioners' lives through security automation and orchestration. At Swimlane, we work with a cutting-edge technology stack to create and distribute products that empower Security Operations teams to automate time-consuming and repetitive tasks, allowing them to focus on the advanced security activities that are most important to their work. We are headquartered in the Denver, CO metro area, but our employees span 27 states and 12 countries. We offer competitive salaries and benefits, along with a community-based culture of transparency and innovation. Become a Swimlaner today!

For you to take care of yourself both professionally and personally, we offer a total rewards package that includes several great benefits, including:

• Medical, dental, and vision coverage paid by Company at 100% for employee & 50% for dependents
• 401(k) plan participation with 3% Company safe harbor contribution & 100% immediate vesting
• Unlimited PTO & 12 Company paid holidays
• Company paid short-term disability, long-term disability, basic life insurance, and AD&D
• Health Savings Account (HSA) for eligible plan participants
• Company-sponsored training & professional development opportunities
• Great company culture of collaboration and innovation

Here at Swimlane, our core focus is to Automate the World of Security and we strive to represent our five core values in all things we do:

• Punch above our weight class - We make the most of our circumstances and constantly surprise and impress with our ability to deliver.
• Be a happy innovator - The hard problems are the fun problems to solve, we’re excited to take on difficult challenges and find creative solutions.
• Always be leveling up - We are continuously improving, embracing change, and consuming information to better ourselves and each other.
• Move at the speed of WOW - We work with an extreme sense of urgency, but we never compromise quality.
• Have honesty and integrity in all things - We make decisions with the best of intentions, doing what is right for as many stakeholders as possible.

• A bachelor's degree or equivalent experience.
• 4+ years of experience in B2B content marketing, preferably being part of a fast-growing B2b SaaS company.
• General understanding of cybersecurity and the cybersecurity ecosystem either through direct experience or education.
• Proficient writing and content editing skills, with proven examples.
• Strong communication and organizational skills, with the ability to align projects across multiple departments.
• A creative mind that can turn a stale concept into a compelling story.
• Ability to see and create derivative content from larger initiatives.
• Experience communicating complex, large-scale concepts clearly and simply.
• Collaborative personality with an open mind to feedback and input.
• Interpersonal skills to interview customers, executives, and SMEs to pull out a unique angle.
• Familiar with SEO and how to incorporate strategies to improve content performance.
• Analytical thinker who’s driven by the measurable impact of content
• Willing and excited to grow and change with the role as well as a can-do attitude and a willingness to roll up your sleeves.