Digital Media Specialist in Kalamazoo, Michigan at Hospice of Michigan

Education & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Graphic Design, Journalism, or a related field preferred.
• Minimum of three (3) years of professional experience managing social media platforms for an organization, nonprofit, healthcare organization, agency, or brand.
• Demonstrated experience developing, writing, designing, scheduling, and publishing social media content across multiple platforms.
• Experience working within brand standards and maintaining a consistent visual identity and voice across multiple brands or service lines.

Technical Skills

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and/or other relevant creative applications.
• Strong working knowledge of Canva and Canva Pro.
• Experience creating and editing both video and image content for social media, websites, presentations, and email communications.
• Familiarity with social media management and scheduling tools.
• Experience with Google Business Profiles, Google Analytics, Google Ads, and search engine optimization (SEO).
• Working knowledge of website content management systems and digital marketing best practices preferred.

• Proficiency in Microsoft Office and Google Business applications.

Content Creation & Communication

• Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for various audiences and platforms.
• Strong graphic design skills with an eye for layout, typography, photography, and visual storytelling.
• Ability to create compelling social media campaigns that increase engagement, awareness, and community connection.
• Experience supporting the design and distribution of internal and external e-newsletters.

Analytics & Reporting

• Ability to analyze social media performance metrics and digital analytics.
• Experience preparing monthly reports and dashboards that measure engagement, reach, audience growth, and campaign effectiveness.
• Ability to make recommendations based on performance data and industry trends.

Collaboration & Customer Service

• Outstanding customer service and relationship-building skills.
• Ability to collaborate effectively with leaders, staff, volunteers, and departments across the organization to identify and share meaningful stories and updates.
• Strong project management and organizational skills with the ability to manage multiple deadlines and priorities.
• Comfortable attending organizational events, programs, and community activities to capture photos, videos, interviews, and social media content.
• Ability to respond professionally and timely to comments, messages, and inquiries on social media platforms while representing the organization's values and brand.

Personal Attributes

• Creative, proactive, and highly organized.
• Strong attention to detail and commitment to quality.
• Self-motivated with the ability to work independently and as part of a collaborative marketing team.
• Passion for mission-driven work and the ability to communicate stories that inspire engagement and connection.
• Ability to maintain confidentiality and exercise sound judgment in all communications.

Work Environment & Travel Requirements

• Hybrid position requiring three (3) days per week in the office and two (2) days per week remote.

• This position is statewide all brands for the NorthStar Care Community including members Arbor Hospice, Centrica Care Navigators and Hospice of Michigan.

• Ability and willingness to travel up to 10% of the time throughout Michigan to capture events, gather content, and support organizational initiatives.
• Occasional out-of-state travel (1–2 times per year) for conferences, leadership events, or organizational meetings.

Preferred Qualifications

• Experience in healthcare, hospice, nonprofit, senior care, or human services marketing.
• Experience managing multiple brands, service lines, or social media accounts simultaneously.
• Photography and videography experience, including event coverage and interview-style storytelling.
• Understanding of healthcare privacy regulations and best practices for obtaining photo/video consent.
• Experience creating content that communicates complex or sensitive topics with compassion and professionalism.