Associate Manager, Community Marketing in San Francisco, California at Prime Residential Property Management LP

About Prime: Prime Residential is a leading multifamily owner and operator headquartered in San Francisco, with a portfolio of more than 21,000 apartment homes across the West Coast. For more than three decades, we've been committed to caring for communities where residents love to live - pairing well-maintained homes with exceptional service and sought-after locations. We're proud to maintain a richly diverse and inclusive culture where our team members feels welcomed, valued, and set up to do their best work.

Schedule: This role is based in the San Francisco Bay Area and works in office 3 days per week.

Target Pay: $107,640 - $119,600 annual + discretionary bonus

Role Overview: Supporting a growing portfolio of 56 communities representing more than 21,000 apartment homes, the Associate Manager, Community Marketing partners closely with property operations, leadership, and cross-functional stakeholders to align marketing efforts with company revenue objectives. As Associate Manager, Community Marketing at Prime, you will own the execution of community marketing strategy across one of our regional portfolios - driving occupancy, optimizing pricing, and delivering measurable leasing results for 9,779 units. You will develop region-specific strategies in partnership with departmental leadership rooted in portfolio-wide principles, partnering closely with onsite teams, regional managers, and asset management to align every marketing decision with leasing goals and resident outcomes. You'll operate within an in-house digital marketing team that owns analytics, CRM (Knock), ILS optimization, and paid digital, meaning hands-on ownership, not agency direction. Success in this role requires a highly organized and detail-oriented marketing professional who brings a data-driven approach to evaluating performance and improving portfolio results.

Who You Are:

• Highly analytical and data-driven, with a strong ability to translate leasing, pricing, and market insights into actionable strategies that drive occupancy and revenue
• Hands-on and execution-focused, with a clear ownership mindset and a bias toward results, not just activity
• Collaborative and relationship-oriented, able to partner effectively with onsite teams, regional leaders, and cross-functional stakeholders
• Detail-oriented while keeping the bigger picture in mind, ensuring brand consistency, accuracy, and performance across all marketing touchpoints
• Aligned with Prime’s values, bringing passion, accountability, inclusivity, and a consistently high standard of excellence to your work

Key Responsibilities:

• Own community marketing strategy and execution for one of Prime’s regions, developing community-specific and region-specific strategies rooted in portfolio-wide principles set by the VP and Director
• Analyze leasing trends, conversion data, unit availability, and market conditions to develop strategies that improve occupancy, grow rents, and meet or exceed budget targets
• Conduct in-depth pricing analysis including floor plan and unit-level evaluation, comp analysis, and market benchmarking; contribute to weekly pricing for 550+ floor plans across the portfolio
• Identify pricing outliers and underperforming communities; develop and execute tactical plans to address occupancy and revenue gaps
• Own ILS strategy and optimization for the SoCal region, monthly portfolio analysis, identification of underperformers, and execution of optimization tactics; support portfolio-wide ILS and digital tasks as needed
• Manage Google Ads and paid digital ad spend for assigned communities
• Conduct regular audits of web copy, Google Business Profiles, amenity descriptions (property, floor plan, and unit level), and ILS listings to ensure accuracy, brand alignment, and performance
• Submit creative requests to the Director and VP of Marketing for community-level assets; execute light edits within existing design templates for time-sensitive updates
• Manage regional vendor relationships for operations capital needs including signage, wayfinding, and community amenity vendors; support budget-efficient vendor selection and execution
• Conduct regular site visits throughout the Southern California region to assess community presentation, signage, and marketing execution
• Partner closely with onsite teams, regional managers, and asset management to align marketing with leasing goals, retention strategies, and asset-level priorities; provide ad hoc portfolio-wide marketing support as directed

• 3 - 5 years of marketing experience with a strong analytical component; property management or real estate experience strongly preferred
• Demonstrated experience with ILS platforms (Apartments.com, Zillow, or equivalent) and Google Ads campaign management
• Strong analytical skills with demonstrated experience in pricing analysis, competitive research, and data-driven decision-making
• Excellent written and verbal communication skills; ability to build effective partnerships across all levels of the organization
• Willingness and ability to conduct regular site visits throughout the Southern California region
• Genuine alignment with Prime's PRIME values: Passion, Responsibility, Inclusion, Mindfulness, and Excellence
• Highly collaborative and resourceful; holds work to a high standard, leans on teammates for a second set of eyes, asks for help when needed, and is thoughtful about the secondary impacts of decisions
• Demonstrated experience with CRM tools

Preferred

• Demonstrated experience using Knock or equivalent
• Ability to execute light creative edits within existing design templates; Adobe Creative Suite or Canva experience a plus
• Experience supporting marketing strategy/execution for a large multi-community portfolio

What We Offer:

At Prime Residential, we believe our people are our greatest investment. We’re proud to provide benefits that support your health and growth, including:

• Comprehensive medical, dental, and vision coverage, including a zero-cost medical plan option.
• PTO plus company-wide holidays, 2 floating holidays, a day off for your birthday, and a day to give back through volunteering.
• Paid Parental Leave. Because the most important things in life shouldn't have to compete with work.
• 401(k) retirement plan including a Roth option and a company matching contribution for eligible participants to help you build long-term financial security.
• Tuition reimbursement to support your continuous learning and career development.
• Team members receive exclusive housing discounts at Prime-managed properties, because we believe the people who build great communities should get to be part of them.

JOIN OUR TEAM: If you are a dedicated professional with a passion for excellence and customer service, we would love to hear from you! Apply now to join Prime Residential and contribute to our vibrant community.

Privacy Notice: https://www.primegrp.com/ccpa-info-current-and-prospective-employees/

At Prime Residential, we celebrate and support diversity for the benefit of our employees, our business, and our community.

Prime is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Prime is also committed to compliance with all fair employment practices regarding citizenship and immigration status and, where applicable, pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

Regarding Prime Residential's Compensation Philosophy: Regarding Prime Residential's Compensation Philosophy: The pay range for this position refers to what we reasonably expect to compensate for this role. Individual compensation is based on various factors, including experience, education, skillset, and geographic location. The specified range is reflective of the intended regional labor market.

PLEASE NOTE: To promote equity and uphold our internal compensation standards, the target base and bonus for this position are non-negotiable.