Marketing Coordinator in Rochester, New York at WeTheHobby

About WeTheHobby

We're building more than a marketplace. We're building the best place to be a collector. If you're looking to leave consulting for a role where you'll own meaningful outcomes, work alongside passionate teammates, and help shape the future of one of the fastest-growing companies in the hobby, we'd love to meet you. WeTheHobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community! Our work environment includes:

• Modern office setting
• Strong growth opportunities
• Flexible working hours
• Lively atmosphere
• A team that cares about one another
• Welcoming and inclusive culture

Since our inception in 2021, WeTheHobby has grown dramatically (and profitably) with over 200 full time staff and 750,000+ followers across our social and marketplace channels. We operate at the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are an outgoing leader who thrives in sales-driven environments and understands the power of entertainment to drive commerce, this is the role for you! See us in action on Whatnot: https://www.whatnot.com/user/wethehobby See us in action on Fanatics Live: https://www.fanatics.live/shops/www.fanatics.live/shops/we-the-hobby Find us on social: @wethehobby (Instagram, Twitter, YouTube, TikTok, Facebook)

About the role

• Coordinate marketing campaigns, promotions, events, and projects from planning through execution.
• Create, edit, and coordinate marketing content for email, social media, websites, print materials, and other channels.
• Maintain marketing calendars, project timelines, and campaign documentation.
• Support social media management, including content scheduling, monitoring, and basic performance reporting.
• Assist with email marketing campaigns and audience communications.
• Coordinate with internal teams, vendors, agencies, and other partners to ensure projects are completed on time.
• Help maintain brand consistency across marketing materials and communications.
• Conduct market, competitor, and customer research to identify trends and opportunities.
• Track campaign performance and prepare reports using relevant marketing metrics.
• Assist with events, trade shows, promotional activities, and other marketing initiatives.
• Manage marketing materials, files, databases, and digital assets as needed.
• Provide general administrative and project support to the marketing department.

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 0–3 years of experience in marketing, communications, coordination, or a related role.
• Strong written and verbal communication skills.
• Excellent organizational and project-management abilities.
• Strong attention to detail and ability to manage multiple priorities.
• Comfortable working with social media, email marketing, and digital marketing platforms.
• Basic understanding of marketing principles, analytics, and campaign performance metrics.
• Proficiency with Microsoft Office or Google Workspace.
• Ability to work independently while collaborating effectively with a team.
• Creative, proactive, and solutions-oriented approach to work.

Compensation is expected to fall between $60,000 - $100,000