Marketing Manager, MRD in Fort Myers, Florida at NeoGenomics Laboratories

Are you motivated to participate in a dynamic, multi-tasking environment? Do you want to join a company that invests in its employees? Are you seeking a position where you can use your skills while continuing to be challenged and learn? Then we encourage you to dive deeper into this opportunity.

We believe in career development and empowering our employees. Not only do we provide career coaches internally, but we offer many training opportunities to expand your knowledge base! We have highly competitive benefits with a variety of HMO and PPO options. We have company 401k match along with an Employee Stock Purchase Program. We have tuition reimbursement, leadership development, and even start employees off with 16 days of paid time off plus holidays. We offer wellness courses and have highly engaged employee resource groups. Come join the Neo team and be part of our amazing World Class Culture!

NeoGenomics is looking fora Marketing Manager, MRD who wants to continue to learn in order to allow our company to grow.

Now that you know what we're looking for in talent, let us tell you why you'd want to work at NeoGenomics: As an employer, we promise to provide you with a purpose-driven mission in which you have the opportunity to save lives by improving patient care through the exceptional work you perform. Together, we will become the world's leading cancer reference laboratory.

Position Summary:

The Marketing Manager, MRD is responsible for developing and executing marketing strategies for NeoGenomics' Minimal Residual Disease (MRD) portfolio, a rapidly evolving and clinically complex area of the business. This role translates portfolio-level priorities into targeted positioning, messaging, go-to-market plans, and launch readiness activities that support market adoption and commercial success. Partnering closely with the Director, Product Marketing, the Marketing Manager helps shape strategy for an emerging category while driving hands-on execution to build market awareness, strengthen customer confidence, and establish NeoGenomics as a leader in the MRD space.

Core Responsibilities

• ShapeMRDstrategy in partnership with the Director, ensuring product-level priorities ladder up to and inform the broader portfolio framework
• Identifythe highest-opportunity areas withinMRD’s patient populations, indications, and clinical use cases, informing where winnable position and go-to-market investment should concentrate
• Define a clear winnable position forMRD, informed by VOC, competitive intelligence, and portfolioexpertise, and ensureit’sconsistently reflected in positioning, messaging, and content
• Educate the market on MRD as a category, not justNeoGenomics’ specific offering, partnering with the Content and Thought Leadership Manager to translate emerging science into content that builds broader category understanding
• Set clearobjectivesand KPIs acrossMRDmarketinginitiatives, tracking performance to ensure the work is having its intended impact
• Executemarketing acrossMRD’s full lifecycle, from launch through market maturity, protecting, growing, and expanding share asappropriate toeach stage, partnering with Commercial Launch Excellence on launch-specific readiness
• Write and produce coreMRDmarketing content and materials directly, partnering with Digital, Content, and Creative resources for broader execution needs
• Collect voice-of-customer insights forMRD, feeding both portfolio strategy and roadmap conversations with Product Management
• Track competitive intelligence specific toMRD, feeding the Director’s portfolio-wide competitive picture
• Build the AOP budget request for MRD based on the strategic plan, then manage and reallocate spend within the approved allocation based on performance
• Partner with the Oncology, Pathology, and Pharma Commercial Marketing Directors to ensure MRD’s product story translates into audience-specific narratives

Education and Experience

• Bachelor’s Degree required, Master’s preferred
• 8+ years ofprogressive product marketing experience in healthcare, life sciences, or diagnostics
• Comfortable shaping strategic input for a portfolio while also executing the resulting plan personally
• Track recordofdefining a clear, defensible market position for a product or product family, translating VOC and competitive intelligence into strategy
• Comfortable settingobjectivesand KPIs, and using performance data to adjust course
• Experience managing a product through its full lifecycle, from launch through market maturity
• Strong writer, comfortable producing core content while directing supporting execution through Digital, Content, and Creative partners
• Experience with voice-of-customer collection and applying insights to strategy
• Comfortable managing a budget, trackingspendand reallocating based on performance
• Experience or strong comfortoperatingin an emerging, still-developing category, comfortable building market understanding rather than working on an established one

Travel: 30% overnight

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