Digital Marketing Manager in Norton, Massachusetts at Wheaton College
NewSalary: $72000 - $82000Job Function: Marketing
Wheaton College
Norton, Massachusetts, 02766, United States
Posted on
New job! Apply early to increase your chances of getting hired.
Explore Related Opportunities
Marketing and Sales Managers jobs near me in MassachusettsJobs near me in MassachusettsMarketing and Sales Managers jobs
Job Description
Posting Number:
0601309
Position Title:
Digital Marketing Manager
FLSA:
Exempt
Job Type:
Full-Time
Staff Term:
12 Months
Staff Work Schedule (hours/dates):
M-F, 8:30-4:30
Academic Year Schedule (dates):
Faculty Term:
Position Type:
Staff
Department:
Program Marketing
Job Summary/Basic Function:
Minimum Qualifications:
Preferred Qualifications:
Compensation and Benefits:
Physical Demands:
ADA Statement:
Eeo Statement:
Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups. Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.
Posting Date:
08/07/2026
Closing Date:
Open Until Filled:
Yes
Contact(s):
Office of Human Resources
Contact Phone/Extension:
508-286-8206
Contact Email:
careers@wheatoncollege.edu
Contact Fax:
Special Instructions to Candidates:
References:
Supplemental Questions:
Optional & Required Documents:
Required Documents
0601309
Position Title:
Digital Marketing Manager
FLSA:
Exempt
Job Type:
Full-Time
Staff Term:
12 Months
Staff Work Schedule (hours/dates):
M-F, 8:30-4:30
Academic Year Schedule (dates):
Faculty Term:
Position Type:
Staff
Department:
Program Marketing
Job Summary/Basic Function:
The Digital Marketing Manager is responsible for developing and leading the College’s digital marketing strategy, ensuring content and channel decisions align with Wheaton’s strategic pillars and divisional priorities. This role manages the College’s advertising campaigns, social media platforms, oversees a team of student social media interns, and partners closely with the Creative Director on branded social video content. The manager also owns analytics and reporting across digital and social channels, using data (including GA4) to inform strategy and demonstrate impact to senior leadership. This is a strategic and hands-on role, combining data-driven thinking with creative execution, and requires close collaboration across divisions including Admission, Athletics and Advancement.
- Leads digital ad campaign strategy and execution, including paid social advertising, A/B testing and other optimization techniques, audience research (keyword insights, demographics, and behavior), and overall digital marketing strategy in alignment with the College’s strategic pillars and divisional priorities
- Manages the College’s institutional social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging platforms), overseeing content that reflects strategic priorities and institutional goals
- Owns analytics and reporting (including GA4) across social and digital channels, translating performance data into actionable insights and strategic recommendations for senior management
- Manages and directs a team of student social media interns, guiding them to produce timely, trend-responsive content
- Optimizes copy-based content elements (e.g., YouTube metadata, video descriptions, web copy) for AI/LLM search discoverability, in partnership with the Creative Director and content team
- Collaborates with the Creative Director and video-focused student team to plan and produce branded social video content, ensuring consistency across channels
- Monitors social media and relevant community channels (e.g., parent groups) for negative mentions or emerging issues, maintains ongoing tracking, and escalates potential crises to the Vice President and Director per established protocol
Minimum Qualifications:
Degree: Bachelor’s degree in Marketing, Communications, Business, or related field
Experience: 5-7 years of experience in digital marketing, social media, or a related field, including experience managing content strategy and/or supervising staff or student workers. Candidates with strategic and supervisory experience are strongly preferred over candidates who meet only the years-of-experience threshold.
Experience: 5-7 years of experience in digital marketing, social media, or a related field, including experience managing content strategy and/or supervising staff or student workers. Candidates with strategic and supervisory experience are strongly preferred over candidates who meet only the years-of-experience threshold.
- An equivalent combination of education and experiecne may be substituted.
Skills:
- Strong understanding of social media platforms, content strategy, and digital marketing best practices
- Working knowledge of analytics tools, including GA4; ability to translate data into actionable recommendations
- Experience with paid social advertising and campaign optimization
- Excellent written and verbal communication skills, with the ability to create compelling content and clear reports for senior leadership
- Strong project management skills and ability to manage multiple priorities and deadlines
- Experience supervising or mentoring staff or student workers preferred
Preferred Qualifications:
Compensation and Benefits:
To attract and retain the most talented individuals, Wheaton College maintains a flexible and competitive staff compensation and benefits program.
When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.
The anticipated hiring or recruitment range for this position is $72-82K. The actual salary offered will be commensurate with the qualifications, education and experience of the candidate hired.
When determining and establishing hiring rates or recruitment ranges for a position, the College considers a number of factors including the budget for the position, the range of the grade, the external market for the position or similar positions, level and scope of responsibilities, required education, skills and relevant experience as well as internal equity. All salary offers must have the prior approval of the Office of Human Resources.
The anticipated hiring or recruitment range for this position is $72-82K. The actual salary offered will be commensurate with the qualifications, education and experience of the candidate hired.
Physical Demands:
ADA Statement:
Individuals must possess these knowledges, skills and abilities or be able to explain and demonstrate that the individual can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.
Eeo Statement:
Wheaton College is an equal opportunity/affirmative action employer and does not discriminate against any individual or group on the basis of gender, sexual orientation, gender identity or expression, age, race, color, religion, national origin, veteran status, genetic information, or disability. In a continuing effort to maintain and enrich an intellectually diverse learning environment, the Department and the College actively encourages applications from women and members of underrepresented groups. Wheaton’s core belief is that valuing diversity is pivotal to personal development, intellectual expansion, and societal equity. Our community is united by a shared dedication to equity and access that is essential to providing a transformative education in the Liberal Arts and Sciences.
Posting Date:
08/07/2026
Closing Date:
Open Until Filled:
Yes
Contact(s):
Office of Human Resources
Contact Phone/Extension:
508-286-8206
Contact Email:
careers@wheatoncollege.edu
Contact Fax:
Special Instructions to Candidates:
References:
Supplemental Questions:
Required fields are indicated with an asterisk (*).
Optional & Required Documents:
Required Documents
- Cover Letter
- List of References
- Resume
- Writing Sample
Scan to Apply
Just scan this QR code to apply from your phone.
Job Location
Norton, Massachusetts, 02766, United States
Frequently asked questions about this position
Similar Jobs In Norton, Massachusetts
NewHot Job
Strategic Account Manager
Hirose Electric USA
Andover, Massachusetts
Hot Job
Accounts Payable Administrator
South Shore Generator Service INC
Wareham, Massachusetts
Restaurant Manager
Bianca
Boston, Massachusetts
New
Business Development Manager
Optikos, LLC.
Wakefield, Massachusetts
New
2202 Sales Manager
Backer Hotwatt, Inc.
Danvers, Massachusetts
Continue to apply
Enter your email to continue. You’ll be redirected to the employer’s application.By clicking Continue, you understand and agree to JobTarget's Terms of Use and Privacy Policy.