Senior Manager, Customer Marketing in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Customer Marketing based in United States.

This is a high-impact leadership role responsible for shaping and scaling customer marketing strategies that drive engagement, retention, and expansion across a global customer base. You will operate at the intersection of Customer Success, Sales, Product, and Revenue Operations, translating customer insights into lifecycle programs that accelerate adoption and long-term value. The role combines strategic planning with hands-on execution, requiring a leader who can both design scalable frameworks and deliver measurable outcomes. You will oversee multi-channel customer engagement initiatives across onboarding, education, advocacy, and expansion. This position offers the opportunity to influence revenue growth directly through improved customer lifecycle performance. It is ideal for a data-driven marketing leader who thrives in fast-paced, cross-functional environments and enjoys building programs from the ground up while mentoring a growing team.

• Lead the strategy, execution, and continuous optimization of customer lifecycle marketing programs focused on onboarding, adoption, retention, engagement, advocacy, and expansion.
• Manage and develop a customer marketing team while scaling programs across global regions including North America, EMEA, and APAC.
• Design and implement segmentation strategies, customer journeys, and trigger-based campaigns in collaboration with Revenue Operations.
• Drive cross-functional initiatives with Customer Success, Sales, Product, and Product Marketing to align messaging, targeting, and growth objectives.
• Oversee multi-channel customer engagement programs including email, lifecycle automation, webinars, events, paid media, and partner channels.
• Build and scale customer advocacy initiatives such as case studies, testimonials, reviews, and reference programs.
• Develop reporting frameworks and performance dashboards to measure retention, engagement, adoption, and expansion outcomes.
• Analyze customer behavior and campaign performance to generate actionable insights and continuous improvements.
• Manage regional customization of customer marketing programs to ensure cultural and market relevance.
• Support budget planning and vendor management to maximize efficiency and ROI across customer marketing initiatives.

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or related B2B SaaS roles, with cybersecurity experience considered a strong plus.
• 2+ years of leadership experience managing teams, programs, or cross-functional marketing initiatives.
• Proven success in driving measurable outcomes across retention, engagement, adoption, upsell, and cross-sell metrics.
• Experience executing global marketing programs across multiple regions, including North America, EMEA, and APAC.
• Strong understanding of customer lifecycle strategy, segmentation, journey mapping, and experimentation frameworks.
• Hands-on experience with CRM and marketing automation tools such as Salesforce and HubSpot, with strong collaboration with RevOps teams.
• Strong analytical skills with the ability to translate data into actionable insights and performance optimizations.
• Excellent communication, storytelling, and project management abilities in cross-functional environments.
• Demonstrated ability to partner effectively with Customer Success, Sales, Product, and Product Marketing teams.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.

• Competitive salary structure with performance-based bonus eligibility.
• Comprehensive medical, dental, and vision insurance coverage (including dependents where applicable).
• Life insurance and optional supplemental coverage for employees and family members.
• Short-term and long-term disability insurance options.
• 401(k) retirement savings plan (traditional and Roth options).
• Generous paid time off policy, including holidays, personal leave, and additional tenure-based benefits.
• Fully remote work flexibility across the United States.
• Opportunity to work in a fast-growing global cybersecurity environment with strong career development potential.
• Exposure to global markets and cross-functional strategic initiatives.
• Inclusive, collaborative culture focused on innovation, customer success, and continuous improvement.