Lead, Demand Generation in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead, Demand Generation based in the United States.

This role sits at the center of inbound growth strategy, focused on turning digital intent into qualified pipeline through high-performing web experiences, SEO/AEO optimization, and conversion-focused demand generation programs. You will own how prospective buyers discover, engage with, and convert on the website, ensuring every touchpoint is optimized to drive measurable lead outcomes such as demo requests, form fills, and self-serve conversions. The position blends strategic ownership with hands-on execution, requiring a strong understanding of buyer journeys in complex B2B environments. You will collaborate closely with product marketing, web development, marketing operations, and content teams to refine messaging, improve discoverability, and enhance conversion performance. A key part of the role involves continuously testing and optimizing web experiences to improve inbound efficiency and lead quality. This is a highly analytical and impact-driven role for someone who understands how to translate digital traffic into real business outcomes.

• Own and execute inbound demand generation strategies focused on increasing high-intent conversions such as demo requests, contact form fills, and gated asset downloads
• Optimize website conversion paths, landing pages, CTAs, and forms to improve visitor-to-lead conversion rates across all digital touchpoints
• Build and manage B2B digital and self-serve experiences, including gated content flows, calculators, and e-commerce-style conversion journeys
• Lead SEO and AEO initiatives including metadata optimization, content structure, keyword targeting, and visibility across search engines and LLM-based discovery platforms
• Identify content gaps and high-value keyword opportunities to drive incremental organic traffic and pipeline growth
• Partner with marketing operations to ensure accurate tracking, attribution, and lead routing across CRM and automation systems
• Collaborate with web, product marketing, and content teams to continuously improve site experience, messaging, and conversion effectiveness
• Analyze performance data and run structured experiments to improve inbound efficiency and lead quality over time

• 3–5 years of experience in demand generation, digital marketing, or web marketing with a strong focus on inbound and conversion optimization
• Proven track record of improving website performance through A/B testing, landing page optimization, and conversion rate improvements
• Strong knowledge of SEO fundamentals including on-page optimization, metadata, content structure, and evolving AEO/LLM search practices
• Experience managing web content supporting the full buyer journey, including blogs, landing pages, and gated assets
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce
• Strong analytical mindset with the ability to interpret web performance data and drive actionable insights
• Experience working cross-functionally with web development, product marketing, and marketing operations teams
• Strong project management and communication skills in fast-paced B2B environments
• Experience with AI tools or agents for SEO/content optimization is a plus

• Competitive salary aligned with market standards for demand generation leadership roles
• Remote-first flexibility within the United States
• Health, dental, and vision insurance coverage
• Paid time off and company holidays
• Opportunity to work on high-impact, data-driven growth programs in a fast-scaling environment
• Exposure to modern martech, AI-driven marketing workflows, and advanced analytics stacks
• Collaborative, cross-functional culture focused on experimentation and continuous improvement
• Equal opportunity workplace with inclusive hiring practices