Senior Director, Performance Marketing in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Performance Marketing based in the United States.

This senior leadership role is responsible for defining and executing a high-impact performance marketing strategy that drives scalable customer acquisition and revenue growth across multiple digital channels.
You will oversee large-scale campaigns spanning paid search, paid social, display, and affiliate marketing, ensuring strong efficiency across CAC, ROAS, and LTV targets.
The role requires deep expertise in data-driven experimentation, with a strong focus on A/B testing, optimization, and continuous performance improvement.
You will lead and mentor a high-performing marketing organization, building capability, accountability, and operational excellence across the team.
A key part of the role involves leveraging AI-driven tools and automation to improve efficiency, enhance targeting, and unlock new growth opportunities.
You will collaborate closely with cross-functional leaders across analytics, product, brand, and finance to align marketing strategy with broader business objectives.
This is a highly strategic yet hands-on role, combining vision, execution, and leadership in a fast-scaling, mission-driven environment.

• Lead the end-to-end performance marketing strategy, overseeing multi-channel acquisition campaigns across paid search, social, display, and affiliate programs while ensuring alignment with growth and efficiency goals.
• Own budget allocation and optimization across all acquisition channels, continuously improving CAC, ROAS, and LTV performance through data-driven decision-making and disciplined spend management.
• Build and maintain KPI frameworks, dashboards, and reporting systems that provide clear visibility into marketing performance and inform executive decision-making.
• Drive experimentation and testing strategies across creatives, messaging, landing pages, and channel mix to improve conversion and acquisition efficiency.
• Lead, mentor, and develop a high-performing performance marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Partner with analytics, creative, product, and finance teams to ensure integrated marketing execution and alignment with broader business priorities.
• Identify and launch new marketing channels and growth opportunities, leveraging emerging platforms, technologies, and AI-powered solutions to scale acquisition.

• 15+ years of experience in performance marketing, digital acquisition, or growth marketing within fast-paced, data-driven environments.
• 10+ years of leadership experience managing and scaling high-performing marketing teams in complex, multi-channel organizations.
• Proven expertise managing large-scale marketing budgets with strong command of CAC, ROAS, LTV, and unit economics optimization.
• Deep experience with major digital advertising platforms such as Google Ads, Meta Ads Manager, and analytics tools including GA4 and related attribution systems.
• Strong background in experimentation frameworks, A/B testing, and conversion rate optimization across digital marketing funnels.
• Demonstrated ability to leverage AI tools and automation to improve marketing performance and operational efficiency.
• Exceptional analytical thinking and ability to translate complex data into clear, actionable business insights.
• Strong cross-functional leadership, communication, and stakeholder management skills in highly matrixed environments.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

• Competitive base salary range of $152,000–$190,000 USD, plus performance bonus and equity opportunities.
• Comprehensive healthcare coverage including medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan with employer contributions.
• Flexible paid time off and paid holidays to support work-life balance.
• Equity participation in a high-growth, mission-driven organization.
• Monthly tech and productivity reimbursements.
• Remote-first flexibility with a globally distributed team culture.
• Additional wellness, family support, and employee assistance programs.