Head of Performance Creative Strategy in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Performance Creative Strategy based in the United States.

This leadership role sits at the core of a high-growth performance marketing organization, responsible for defining how creative drives measurable business outcomes across a diverse portfolio of fast-scaling brands. You will shape the systems, frameworks, and standards that power performance creative at scale across multiple platforms and clients. The role blends strategic leadership, hands-on creative insight, and operational rigor to ensure ideas consistently translate into profitable performance. You will lead and elevate a team of performance creative strategists while working closely with production, talent, and client leadership. This position requires a deep understanding of direct response marketing, platform-native creative, and data-informed storytelling. You will act as the senior creative authority, guiding both internal teams and external stakeholders on what works, why it works, and how to scale it.

• Define and own the performance creative standard across all clients, ensuring consistency, quality, and scalability of output across platforms and formats.
• Develop and continuously refine creative frameworks, playbooks, and SOPs based on real-time platform trends and performance data.
• Lead, coach, and develop a team of performance creative strategists, raising the overall quality of analysis, ideation, and execution.
• Translate performance insights into actionable creative direction that improves conversion rates, acquisition costs, and overall campaign efficiency.
• Oversee and improve the creative production process in collaboration with editorial and production teams to ensure high output and consistency.
• Align creative strategy with influencer and creator workflows to ensure cohesive execution across paid media and organic content.
• Own creative strategy during new client onboarding, rapidly identifying early wins and establishing momentum within the first 30 days.
• Serve as the senior creative voice in client engagements, presenting insights, performance diagnoses, and strategic recommendations to executive stakeholders.
• Foster a culture of performance-driven creativity grounded in data, while preserving strong creative intuition and experimentation.

• 7+ years of experience in performance creative, ideally within an agency environment managing multiple client accounts simultaneously.
• Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA, and revenue growth.
• Deep expertise in direct response creative, including strong understanding of hooks, messaging, and platform-specific performance dynamics (Meta, TikTok, etc.).
• Strong leadership experience building and managing creative or strategy teams in fast-paced, high-volume environments.
• Ability to analyze performance data and translate insights into actionable creative strategy.
• Demonstrated success working across diverse industries such as DTC, consumer apps, or digital-first brands.
• Strong communication and presentation skills, with experience engaging founders, CMOs, and senior stakeholders.
• Ability to manage complexity, context-switch across multiple clients, and maintain high performance under pressure.
• Strong creative judgment combined with analytical rigor and a test-and-learn mindset.

• Total annual compensation ranging from $200,000 to $450,000, including base salary, performance bonuses, and equity.
• Fully remote work environment with flexibility to operate from anywhere.
• Opportunity to shape the creative strategy function at scale across multiple high-growth brands.
• Leadership role with direct influence on client performance and business outcomes.
• Exposure to cutting-edge performance marketing systems, tools, and proprietary technologies.
• High-autonomy environment with strong emphasis on ownership and impact.
• Collaboration with top-tier operators, creatives, analysts, and growth leaders in the industry.