YouTube Strategist in United States at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a YouTube Strategist based in United States.

This role is focused on shaping and scaling a global YouTube content strategy that drives audience growth, engagement, and brand affinity across a highly passionate fan community. The position plays a key part in defining how content is packaged, distributed, and optimized across multiple channels, with a strong emphasis on performance insights and audience behavior. It requires a deep understanding of digital content strategy, YouTube dynamics, and internet culture, combined with the ability to translate data into actionable creative direction. The YouTube Strategist will collaborate closely with internal teams and external partners to guide programming, improve discoverability, and enhance content impact at scale. This is a remote contract role suited for someone who thrives in fast-moving digital environments and enjoys working at the intersection of storytelling, fandom, and analytics. The role also involves continuous experimentation to refine formats, titles, thumbnails, and engagement strategies. Success comes from balancing creativity with data-driven decision-making to maximize audience reach and retention.

The YouTube Strategist is responsible for defining, optimizing, and evolving the content strategy across a large-scale YouTube ecosystem, ensuring sustained audience growth and engagement.

• Define and continuously evolve YouTube content strategy across main and affinity channels.
• Provide creative direction for video formats including clips, Shorts, and programming across multiple channels.
• Guide content packaging decisions including titles, thumbnails, and format optimization to improve performance.
• Analyze YouTube performance data and translate insights into actionable content and growth recommendations.
• Identify audience trends, emerging formats, and content opportunities to drive engagement and reach.
• Partner with internal teams and external agencies to curate and publish high-impact content.
• Develop testing frameworks for experimentation across titles, thumbnails, cadence, and formats.
• Ensure alignment with marketing priorities, franchise strategies, and global content initiatives.
• Support monetization efforts by aligning content strategy with platform policies and revenue goals.

This role requires strong experience in digital content strategy, YouTube growth, and audience development, ideally within fast-paced, content-driven environments. Candidates must combine analytical thinking with strong creative instincts and a deep understanding of online communities.

• 2+ years of experience in content strategy, social media, or YouTube-focused roles.
• Proven experience managing high-volume content workflows or publishing schedules.
• Strong understanding of YouTube algorithms, audience growth strategies, and content optimization.
• Ability to translate data and analytics into clear, actionable content recommendations.
• Experience working with external partners, agencies, or cross-functional teams.
• Strong communication skills with the ability to provide clear creative direction and feedback.
• Deep understanding of internet culture, fandom communities, and digital trends.
• Passion for anime and familiarity with anime audiences and storytelling formats.
• Experience with YouTube analytics tools (e.g., YouTube Studio, Tubular) is a plus.
• Familiarity with Shorts, vertical video strategies, or multi-channel content approaches is a plus.

• Competitive hourly compensation aligned with industry standards
• Remote contract opportunity with flexible working arrangements
• Exposure to a global-scale YouTube ecosystem with millions of engaged users
• Opportunity to shape high-impact content strategy for a passionate fan community
• Collaborative work environment with cross-functional creative and marketing teams
• Access to data-driven tools and experimentation frameworks for content optimization
• Experience working at the intersection of entertainment, fandom, and digital growth