Graphic Design & Marketing Manager in Orlando, Florida at L. Rose Recruiting

We’re partnering with a growing, creative organization in Central Florida to hire a Graphic Design & Marketing Manager who can combine exceptional hands-on design skills with ownership of day-to-day marketing execution.

This is a role for someone who wants to lead, create, and execute. You’ll have the autonomy to bring ideas to the table, identify opportunities, and keep marketing initiatives moving, but you’ll also work closely with an engaged CEO who enjoys being part of the creative process and regularly brings new concepts and priorities to the table.

The right person will thrive in that balance.

You should be confident enough to take the lead without needing step-by-step direction, but collaborative and adaptable enough to receive feedback, shift gears, and take someone else’s idea and make it even better. You won’t be territorial about where an idea comes from, you’ll care about producing great work and getting things done.

The ideal candidate is a strong graphic designer first, with solid marketing experience and the ability to manage multiple priorities independently. Experience in an agency, print, promotional products, apparel, or other production-focused creative environment would be especially valuable.

• Develop compelling creative concepts for a variety of clients while adhering to their individual brand standards

• Design across promotional products, apparel, print, packaging, digital assets, and other mediums

• Work closely with clients and internal teams to understand their vision, goals, and brand guidelines

• Create detailed product mockups and presentation-ready concepts

• Prepare precise, print-ready files, accounting for bleeds, dielines, color limitations, imprint areas, stroke widths, font sizes, and other production requirements

• Collaborate with production teams and adapt designs based on production feedback or client revisions

• Review artwork for accuracy and specifications before final delivery

• Proactively identify and resolve design or production issues

• Partner closely with the CEO to turn ideas and concepts into well-executed marketing initiatives

• Take ownership of the marketing function while maintaining an open, collaborative relationship with leadership

• Bring your own ideas, recommendations, and creative perspective to the table

• Be comfortable adjusting priorities when new opportunities, ideas, or business needs arise

• Build and manage the annual marketing calendar while maintaining the flexibility to incorporate new initiatives

• Plan, execute, and analyze multi-channel campaigns across email, digital, print, social, and events

• Research market trends, competitors, and opportunities

• Partner with sales on lead-generation strategies, messaging, and marketing materials

• Track lead quality, conversion, and campaign performance

• Manage marketing budgets, projects, priorities, and timelines

• Create digital assets for social media, email campaigns, websites, presentations, and other marketing channels

• Own the company's presence across Instagram, Facebook, and LinkedIn

• Develop and manage a monthly content calendar

• Create, schedule, and monitor social content

• Lead content creation across blogs, newsletters, email campaigns, promotional materials, and other channels

• Maintain brand consistency across every touchpoint

• Monitor performance and adjust strategy based on results

• Use AI tools to accelerate design, copywriting, content ideation, research, and reporting

• Stay current on emerging AI and creative tools and identify practical ways to incorporate them into existing workflows

• Track marketing performance and clearly communicate insights and recommendations to leadership

• 4+ years of professional graphic design experience, including at least 2 years working within marketing

• A strong portfolio demonstrating both print/production design and digital or social content

• Advanced proficiency with Adobe Creative Cloud, particularly Illustrator, Photoshop, and InDesign

• Strong understanding of print production and preparing production-ready artwork

• Experience managing social media, content calendars, and marketing campaigns

• Familiarity with email marketing platforms and marketing analytics

• Experience incorporating AI tools such as Claude, Adobe Firefly, Midjourney, Canva AI, or similar tools into your workflow

• Strong project management and organizational skills

• Ability to independently manage multiple projects and reprioritize as deadlines change

• Exceptional attention to detail and strong written and verbal communication skills

Just as importantly, you’re someone who:

• Has the confidence to lead and make decisions, but doesn't need to have the final say on every idea

• Can take a loosely defined concept and figure out how to bring it to life

• Enjoys collaborating with an involved, idea-driven leader

• Can receive direction and feedback without becoming defensive or losing momentum

• Is comfortable when a great new idea means adjusting what was originally planned

• Knows when to take initiative and when to listen, adapt, and execute

• Doesn't need constant direction—but also doesn't interpret autonomy as working in a silo

• Can juggle competing priorities without letting details fall through the cracks

• Takes pride in creating AWESOME and UNIQUE work

• Experience in promotional products, apparel decoration, print, or agency environments

• Knowledge of screen printing, embroidery, laser engraving, DTF, or other production methods

• Photography or short-form video skills

• B2B marketing and lead-generation experience

• Experience with CRM platforms

• Strong copywriting skills

Success in this role requires a particular balance: you can lead without needing to control everything, and you can take direction without needing to be directed.

You bring ideas and proactively move the marketing function forward. At the same time, when leadership brings a new concept to the table, you can quickly understand the vision, add your expertise, and turn it into something tangible.

Your creative work is polished and accurate. Deadlines are met. Marketing initiatives actually get executed. Social media stays consistent. Campaigns are measured. And when priorities change, you can adapt without losing sight of everything else that needs to get done.

• Want meaningful ownership while still enjoying close collaboration with leadership

• Have strong opinions and ideas but aren't precious about them

• Like turning other people's ideas into great creative work just as much as developing your own

• Thrive in an entrepreneurial environment where priorities can evolve quickly

• Are comfortable taking the lead and taking direction

• Enjoy combining hands-on creativity with marketing strategy

• Are a self-starter who doesn't need constant supervision

• Like being challenged and figuring things out

• Want to work with a team that values initiative, creativity, adaptability, and execution

Salary: $65,000–$75,000 per year, based on experience
Schedule: Full-time
Location: Central Florida | Hybrid

If you’re a talented designer and hands-on marketer who knows how to own your work, collaborate closely, adapt quickly, and turn ideas into execution, we’d love to see your portfolio.